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REAL Impact Score: The credible way to measure the impact of your media coverage
3 MIN
27 August, 2025

PR and communication practitioners have wrestled for years with how to show the true value of their work. Advertising value equivalents (AVE) and static reach numbers offered a faulty method when nothing else was available to demonstrate what their leadership always asked for: the impact of media coverage. These legacy metrics, which are still being used, are based on inaccurate and outdated data. 

Media Intelligence Corporate & Thought Leadership
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Journalist Spotlight | Interview with Emma Cranby, Editor at the Tert (UOW)
10 MIN
04 September, 2025
Journalist Spotlight | Interview with Emma Cranby, Editor at the Tert (UOW)
From a background in marketing and administration, one student found their calling in journalism through The Tert at the University of Wollongong. Embracing a collaborative editorial approach—shaped by team-driven pitches, external submissions, and university event coverage—they discovered the ...
Media Industry & Profiles
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Editor's Press Release of the Month | National Science Week campaign
2 MIN
29 August, 2025
Editor's Press Release of the Month | National Science Week campaign
Each month, Medianet recognises a press release that exemplifies excellence in communications strategy, impact, and results. For August 2025, we have selected 5 National Science Week press releases coordinated through Science in Public. Here are some reasons why they were highlighted: ...
PR Skills & Campaigns
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