"Newsjacking" is the strategic practice of leveraging trending political, cultural, or sporting events to amplify your brand's message. It has become a cornerstone of modern PR now more than ever.
"Newsjacking" is the strategic practice of leveraging trending political, cultural, or sporting events to amplify your brand's message. It has become a cornerstone of modern PR now more than ever. It involves tapping into existing news stories to share expert insights, industry perspectives, or ...
The traditional goals of public relations used to be media coverage and brand awareness. It now has a new layer of complexity: AI visibility. As Large Language Models (LLMs) like ChatGPT, Claude, and Perplexity become primary tools for information-seeking, the press release has evolved. It is no ...
Each month, Medianet highlights a press release that cuts through the noise and in April, this one ...
In November 2025, the Australian Government passed legislation banning children under 16 from ...
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Ben Lawrence, Breakfast Radio Host and Operations Manager of the Sea FM Devonport and Burnie, ...
If you've ever found out about a negative mention hours after it went live, presented a coverage ...
The 2026 Australian Media Landscape report is here, and the picture it paints is one of an industry ...
.png?width=365&name=2025%20Brand%20design%20Email%20header%20templates%20(20).png "Medianet press release of the month")
Each month, Medianet recognises a release that cuts through - not just because of what it ...
Patrick Lenton has recently joined the Star Observer as the Digital Manager and Journalist, he ...
.png?width=365&name=2025%20Brand%20design%20Email%20header%20templates%20(16).png "Editor's Press Release of the Month | November")
Each month, Medianet selects one release that rises above the rest - not just for the announcement ...
In this interview, Nadine Roberts, a Senior Journalist on the Investigations and In Depth team at ...
In this latest interview from Medianet, TVNZ Daily Editor Jonathan Williams shares how he got his ...
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