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REAL Impact Score: The credible way to measure the impact of your media coverage
2 MIN
27 August, 2025

PR and communication practitioners have wrestled for years with how to show the true value of their work. Advertising value equivalents (AVE) and static reach numbers offered a faulty method when nothing else was available to demonstrate what their leadership always asked for: the impact of media coverage. These legacy metrics, which are still being used, are based on inaccurate and outdated data. 

Media Intelligence Corporate & Thought Leadership
Latest Posts

Editor's Press Release of the Month | Wasted opportunity: How Australia can turn trash into jobs and innovation
2 MIN
31 October, 2025
Editor's Press Release of the Month | Wasted opportunity: How Australia can turn trash into jobs and innovation

Medianet’s Press Release of the Month recognises excellence in communication craft - releases that strategically combine timing, clarity, and measurable impact to achieve maximum visibility. October’s standout release, UNSW Sydney’s “Wasted opportunity: How Australia can turn trash into jobs and ...

PR Skills & Campaigns
Latest Posts

What journalists want: 6 media pitching tips from #MeetTheMedia
5 MIN
30 October, 2025
What journalists want: 6 media pitching tips from #MeetTheMedia

For 10 years, #MeetTheMedia has given seasoned PR professionals and those new to the game a chance to hear directly from Australia’s top media ‘gatekeepers’ (producers, reporters, and editors) on how to get their stories heard and picked up. For the past few years, Medianet supported the Sydney and ...

PR Skills & Campaigns
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