Opening the Black Box Phase 2 is here, and this time we get more inquisitive than before.
In Phase 2 of Medianet's pilot research, we dive into how LLM’s are shaping and influencing brand reputation like never before, making it an impossible channel for comms professionals to ignore.
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Each month, Medianet selects a press release that demonstrates how research, storytelling and strategic timing can combine to create genuine media impact. June's Editor's Pick goes to UNSW Sydney for a release that challenged one of the most widely accepted assumptions in Australia's housing ...
Soccer's biggest tournament is underway, and for Australian soccer fans, the timing couldn’t be better – The Socceroos are in it, SBS has locked in all 104 matches free-to-air, and the media coverage is running at full pace. For comms teams, this tournament is always more than a sporting event, as ...
Monika Barton, Editorial Chief at MediaWorks, highlights the importance of editorial quality, ...
Opening the Black Box Phase 2 is here, and this time we get more inquisitive than before. In Phase ...
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We all know that the PR industry is moving fast right now. AI tools are multiplying, LLMs are ...
The Federal Budget has never been short of controversy, and this year was no exception to the rule. ...
The Australian media industry has weathered years of turbulence, but a significant shift may now be ...
Sean Mitchell, the publisher of TechDay, emphasises the importance of human-centric journalism in ...
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May was dominated by Federal Budget coverage, with inboxes flooded by embargoed economic analysis, ...
"Newsjacking" is the strategic practice of leveraging trending political, cultural, or sporting ...
The traditional goals of public relations used to be media coverage and brand awareness. It now has ...
Each month, Medianet highlights a press release that cuts through the noise and in April, this one ...
In November 2025, the Australian Government passed legislation banning children under 16 from ...
Ben Lawrence, Breakfast Radio Host and Operations Manager of the Sea FM Devonport and Burnie, ...
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