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Inside the Black Box: What our LLM pilot revealed about brand reputation in the age of AI
4 MIN
27 November, 2025

Large Language Models (LLMs) are increasingly moving from experimental tools to important sources of information, creating a new dynamic that challenges the traditional influence of media in shaping brand perception. With users growingly turning to generative AI for quick, synthesised answers, LLMs are gaining a significant role in defining an organisation's reputation.

Corporate & Thought Leadership Reports
Latest Posts

10 important themes that hit for corporate affairs in 2025
2 MIN
11 December, 2025
10 important themes that hit for corporate affairs in 2025

What a year for corporate affairs! 2025 was the year Australian businesses truly moved from reacting to immediate crises to proactively managing long-term strategic risks. For those of us in Comms, PR, and Corporate Affairs, the agenda was dominated by seismic shifts: the first wave of mandatory ...

Corporate & Thought Leadership Reports
Latest Posts

Journalist Spotlight | Interview with James Kirby, Associate Editor – Wealth at The Australian
2 MIN
07 December, 2025
Journalist Spotlight | Interview with James Kirby, Associate Editor – Wealth at The Australian

In this interview, James Kirby reflects on the realities of financial journalism and why clear, accessible communication matters more than credentials alone. As Associate Editor – Wealth at The Australian and host of The Money Puzzle podcast, he turns complex markets into practical insights for ...

Media Industry & Profiles
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