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REAL Impact Score: The credible way to measure the impact of your media coverage
2 MIN
27 August, 2025

PR and communication practitioners have wrestled for years with how to show the true value of their work. Advertising value equivalents (AVE) and static reach numbers offered a faulty method when nothing else was available to demonstrate what their leadership always asked for: the impact of media coverage. These legacy metrics, which are still being used, are based on inaccurate and outdated data. 

Media Intelligence Corporate & Thought Leadership
Latest Posts

Amrita Sidhu on authentic measurement: Aligning data with purpose in comms
5 MIN
01 October, 2025
Amrita Sidhu on authentic measurement: Aligning data with purpose in comms

Measurement in communications has long wrestled with the tension between what looks impressive and what truly drives impact. For Amrita Sidhu, managing director of Medianet, the solution lies in aligning data with purpose rather than chasing vanity metrics. As a strong advocate for the AMEC ...

Media Intelligence Corporate & Thought Leadership
Latest Posts

Editor's Press Release of the Month | World Leukaemia Day: 50 years of support for Australians facing leukaemia
1 MIN
30 September, 2025
Editor's Press Release of the Month | World Leukaemia Day: 50 years of support for Australians facing leukaemia

The Leukaemia Foundation’s press release, “World Leukaemia Day: 50 years of support for Australians facing leukaemia”, stood out in September not only for its milestone focus but also for how effectively it connected with national awareness initiatives, particularly Women’s Health Week. From a PR ...

PR Skills & Campaigns
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