We all know that the PR industry is moving fast right now. AI tools are multiplying, LLMs are ...
The Federal Budget has never been short of controversy, and this year was no exception to the rule. ...
"Newsjacking" is the strategic practice of leveraging trending political, cultural, or sporting ...
The traditional goals of public relations used to be media coverage and brand awareness. It now has ...
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In November 2025, the Australian Government passed legislation banning children under 16 from ...
The 2026 Australian Media Landscape report is here, and the picture it paints is one of an industry ...
" In a nutshell \n \n In 2026, PR is reshaped by AI. People increasingly get answers from AI ...
Large Language Models (LLMs) are increasingly moving from experimental tools to important sources ...
Much like social media reshaped how people consume news, AI search is transforming how audiences ...
" TL;DR \n \n \n The challenge: Organisations have long struggled to demonstrate the impact of ...
As large language models (LLMs) and generative AI become more integrated into how people find ...
In recent times, being a CEO in Australia is no longer just about managing operations and ...
Media monitoring tools are meant to make public relations simpler, not sink you into an endless ...
A new survey of more than 500 Australian journalists reveals growing concerns about technology, ...
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