As summer approaches, the standard media cycle undergoes a dramatic transformation. While ...
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Media and PR insights, tips, research, interviews and analysis.
As summer approaches, the standard media cycle undergoes a dramatic transformation. While ...
LLM monitoring is the practice of tracking how your brand is represented in the answers produced by ...
Opening the Black Box Phase 2 is here, and this time we get more inquisitive than before. In Phase ...
We all know that the PR industry is moving fast right now. AI tools are multiplying, LLMs are ...
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The Federal Budget has never been short of controversy, and this year was no exception to the rule. ...
The Australian media industry has weathered years of turbulence, but a significant shift may now be ...
"Newsjacking" is the strategic practice of leveraging trending political, cultural, or sporting ...
AI-produced or supplemented content is proliferating on the web and in news media. The speed at ...
Large Language Models (LLMs) are increasingly moving from experimental tools to important sources ...
Australian companies are navigating the reputational risks of AI adoption in their organisations. ...
Sydney, Australia — 6 November 2025 — Medianet has been named the Global Gold Winner for AMEC ...
Measurement in communications has long wrestled with the tension between what looks impressive and ...
" TL;DR \n \n \n The challenge: Organisations have long struggled to demonstrate the impact of ...