OUTREACH

Find Journalists.
Every contact, every outlet.

Reach the right people, and hit every target with reliable, accurate media profiles.

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The truth is in the data

Get noticed with targeted lists from detailed profiles, including achievements. Tailor your pitch and get notified of list changes to stay relevant.

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Minute-by-minute updates

We update 135 contacts while you enjoy your coffee. From the moment you log in, our media contacts database keeps you informed with a live feed of new additions and real-time updates.

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Beyond emails and phone numbers

From how to pronounce a name, charities and causes an individual may support, to their deadlines – we capture everything to boost your pitch. Our Australian research team monitors, verifies, and provides the insights you need for successful pitching.

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Stay alert with the Media Movements newsletter

With almost 50% of journalists changing roles annually, keeping up with media shifts is tough. Our bi-weekly Media Movements newsletter highlights key career changes, media company updates, and industry news.

Find the right journalist for your story.

Australia and New Zealand's most robust, comprehensive, and accurate media contact database, updated daily by our in-house research team.

Database media profile

36,000+ in-depth media profiles.

Target your pitch with laser-sharp accuracy with in-depth profiles that tell you exactly which contact is the perfect match for your story - and how to best pitch to them. 

 

  • Contact details including email, mobile and phone number

  • Know exactly what topics each contact is writing about and their latest articles

  • Easy to find recent articles, social media profiles, pitching preferences, and pet peeves

  • 98.3% accuracy rate based on our latest spot check

  • 98% delivery rate every time

Database Live movements-1

Dynamic updates as they happen.

Did you know that about half of employees in the media change their jobs or roles in some way within 12 months? Leave the heavy lifting to us so you can focus on what matters.

 

  • Daily updates are reflected on your feed and on your saved lists so you don’t have to worry about who has moved on and what contact took their place

  • Our bi-weekly Media Movements Newsletter keeps you abreast of all the changes

  • Automation and AI helps us supercharge our speed to update contacts, with 3,600 records updated every month

Database Writes about

Know what makes them tick.

Our 'Writes About' section gives you a comprehensive overview of the topics journalists are actively reporting on, beyond what they say they are interested in.
 
Using our enhanced Medianet AI capabilities, you can see the most frequent keywords that more than 4,000 journalists are writing about to further inform your targeting and pitching.

Amplify your media outreach

Most flexible and comprehensive media outreach plans, available at your fingertips. No caveats, just straightforward, powerful tools to connect you with the right journalists. Choose from multiple options tailored to your needs, and combine them with our media monitoring services for a complete PR solution.

Need something more specific? Let's discuss a bespoke Enterprise plan that aligns perfectly with your outreach goals.

OUTREACH

Press releases and media contacts

Build a release in minutes, find the contacts you want to pitch and track the success of your release and media campaigns.

  • Press release builder
  • 200+ curated media lists
  • Database of 36,000+ media contacts
  • Pickup tracker and analytics
  • + much more

Trusted by media.
Trusted by you.

RMIT University's Media and Communications unit uses Medianet frequently to send out releases and alerts. It's easy, flexible and has streamlined our operations.


Dr. David Glanz
Manager, University Communications

Medianet’s PR Software is comprehensive and user-friendly. We find it a great tool to ensure our evidence-based nutrition messages reach the most appropriate journalists every time.


Maree Hall
Senior Public Relations Manager

Medianet has been a vital resource for our agency in navigating the dramatic changes in the Australian media landscape this year. The team have been wonderfully responsible and are always available when we need them, in local time.


Edwina Hanneysee
Founder and Director

Our account manager is a delight to work with, service is always with a smile and nothing is ever too much trouble. We appreciate the prompt assistance and reliability, often with requests at short notice and outside business hours.


Courtney Karayannis
Senior Media Advisor

As a fully remote team we need a media database platform that is responsive and collaborative, but still simple to use.

Medianet are particularly great at updating their network of contacts, and are incredibly responsive when we need support or have a question to ask. Our primary, most-used feature is by far the database, and the ability to make an unlimited number of lists which live on our account and can be shared across the team.


Lucy Clark
Publicity Director

Palin Communications’ experience using Medianet has been very good. The agency uses Medianet for media release distribution, sourcing media contacts, developing distribution lists, and highlighting events that may be of interest to media. The Palin team enjoys the UX/UI design, the platform is user friendly, and simple to navigate.


Roberta Snowden
Account Director

Still have questions?
We've got answers.

How is Medianet different from other PR software?

Our platform is backed by our strong relationship with Australian journalists and provides you with all the tools to connect with the media and optimise your PR strategy. Our in-house researchers are based in Sydney and Melbourne, they reach out to journalists directly, so when you sign up to Medianet, you’re getting so much more than tech.

We update contacts regularly by combining AI and human insights which not only lets us offer you unmatched accuracy, but also extremely timely updates. Our latest spot check revealed an accuracy of 98.3% across our whole media database.

Medianet is the only Australian PR platform that doesn’t simply liaise with journalists – we work directly within the newsroom. We pitch stories daily to editors of all major media outlets meaning we have a unique influence in determining the national news agenda.

And soon, Medianet will be the only Australia Media Intelligence platform that fully integrates Media Outreach, Media Monitoring and award-winning Media Analysis. Learn more here.

What can Medianet help me do?

Just about anything you need to connect with the media and track the impact of your media strategy.

As the bridge between PR and the media, our range of tools makes it easy to build relationships with journalists, distribute releases effectively, and time your campaigns to fit in with the broader news agenda. With our powerful database, you can understand the preferences and work habits of journalists using our journalist pitching profiles (of over 36,000 journalists and outlets) and our yearly Media Landscape survey of 900+ Australian journalists.

Soon, Medianet will also help you track mentions and understand the deeper meaning of your media coverage with Media Monitoring.

Do you provide training to use your PR platform?

We take pride in the fact that our platform is superbly intuitive and easy to use. To make sure you learn about all the great features and get up and running as quickly as possible, we do provide one-on-one or group training sessions as part of onboarding. You can also access our knowledge centre for tips and step-by-step instructions.

What type of support does Medianet offer?

Our Customer Support team is here to help with any questions, and all our customers have access to phone and email support during business hours. Enterprise and Insights+ customers enjoy extended business hours support from 7 am - 7 pm Monday - Friday.

Our Advance and Premium subscription plans also offer unlimited editorial support on your media pitches – our in-house editorial team will review your media release and pitch newsworthy releases to major newsrooms to boost potential media coverage.

Explore our Customer Service Levels to learn more.

Can I upgrade my plan if I want more features?

Of course! If your team grows, or if you want access to more features, you can upgrade your plan at any time.

How does pricing work?

We offer pay-as-you-go, and annual subscriptions. Annual subscriptions are based on a 12-month contract and can be paid either monthly or annually.

What other organisations is Medianet connected to?

News Corp., Nine Entertainment Co., Seven West Media and Australian Community Newspapers (ACM) are shareholders in Medianet, and through us your media releases are syndicated to major media and newswires – straight into the newsrooms of News Corp, Nine, AAP and more.

Where can I learn more about Medianet's platform and features?

To find out more about the features of Medianet's platform and how to use them, check out our Knowledge Centre.

Here you will also find best practice guides and tips for creating and distributing your media release.

Who owns Medianet?

Medianet is independently managed. Medianet’s equal major shareholders are News Corp and Nine Entertainment.

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