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MONITORING

Uncover the REAL impact of your media mentions

Proving the value and impact of media coverage has always been a challenge. Until now. 

It's time to get REAL about media impact. It's time for the REAL Impact Score.

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From Mention Volume to Proven Value.

The REAL (Reach, Engagement, Authority & Leverage) Impact Score is a proprietary mention-level metric co-developed by Medianet & Identrics. This dynamic score calculates the impact of a single media mention by measuring its outlet, article, and author, giving you a powerful new way to understand what matters.

 

Landing page_Quantify the Quality of Your Coverage

Quantify the Quality of Your Coverage

The REAL Impact Score allows you to look beyond simple clip counts and understand the true influence of each media mention. As you review your coverage, you can instantly identify your most visible articles. The higher the score, the greater its impact. 

 

Landing page_Identify Your Most Valuable Coverage

Identify Your Most Valuable Coverage

How do you know which piece of coverage made the biggest difference? The REAL Impact Score gives you the answer. It helps you understand which mentions achieved the most impact with your key audiences, going far beyond vanity metrics like reach and AVE/ASR. 

Landing page_Making your mentions count

Making your mentions count

Use the score to build meaningful reports, demonstrate measurable outcomes of your communications strategy, and prove the invaluable contribution of your work to the business's bottom line. Move beyond counting mentions; make your mentions count instead.

Landing page_Prove Your Impact to Leadership

Prove Your Impact to Leadership

The ultimate goal of PR is to build and protect reputation. The REAL Impact Score gives you the evidence to prove you're succeeding.


Showcase to the C-Suite and key stakeholders not just where you were mentioned, but the strategic value each of those mentions delivered. Finally, you have a clear, consistent way to connect your communications work to tangible results.

How is REAL calculated?

The REAL Impact Score was developed in collaboration with world leading data science partner, Identrics. Identrics PHD qualified data scientists in partnership with Medianet’s award winning human analysts co-developed a rigorous new metric that is a genuine alternative to existing outdated industry measures.

Instead of relying on AVE/ASR as a legacy way to track media value, the REAL Impact Score algorithm contains 3 core pillars — Outlet, Article, and Author. These pillars provide a more accurate and dynamically updating view of an article. This is a true measure of impact that you can rely on. 


The REAL Impact Score is not static, it will evolve with NLP technology refining our algorithms further and new data points being added over time.

Outlet
Reach
Audience size of the outlet.
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Article
Engagement
Number of social engagements with the article.
+
Author
Authority & Leverage
Influence and prominence of the author.
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Smarter plans for smarter monitoring.

The most flexible and transparent monitoring plans you will see in the market.

No hidden costs, no add-ons, no extra fees, no fluff! With multiple levels, our Monitoring plans are designed to work for you, and not the other way around. Pay for what you need - not more, not less.

Choose from multiple options based on your specific needs and combine them with our Outreach plans if that works for you. If you need even more than what our plans offer, let’s talk about a bespoke Enterprise plan that ticks all your boxes.

Find out more
MONITORING

Media monitoring and measurement

Track mentions, make informed decisions and report on your success with monitoring across all media channels including print, broadcast, online and social.
  • Intuitive mention search builder
  • Mention reports and alerts
  • Curated dashboards
  • Smart sentiment
  • + much more
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Trusted by media.
Trusted by you.

Our account manager is a delight to work with, service is always with a smile and nothing is ever too much trouble. We appreciate the prompt assistance and reliability, often with requests at short notice and outside business hours.

Courtney Karayannis
Senior Media Advisor

RMIT University's Media and Communications unit uses Medianet frequently to send out releases and alerts. It's easy, flexible and has streamlined our operations.

Dr. David Glanz
Manager, University Communications

Medianet’s PR Software is comprehensive and user-friendly. We find it a great tool to ensure our evidence-based nutrition messages reach the most appropriate journalists every time.

Maree Hall
Senior Public Relations Manager

Medianet has been a vital resource for our agency in navigating the dramatic changes in the Australian media landscape this year. The team have been wonderfully responsible and are always available when we need them, in local time.

Edwina Hanneysee
Founder and Director

As a fully remote team we need a media database platform that is responsive and collaborative, but still simple to use.

Medianet are particularly great at updating their network of contacts, and are incredibly responsive when we need support or have a question to ask. Our primary, most-used feature is by far the database, and the ability to make an unlimited number of lists which live on our account and can be shared across the team.

Lucy Clark
Publicity Director

Palin Communications’ experience using Medianet has been very good. The agency uses Medianet for media release distribution, sourcing media contacts, developing distribution lists, and highlighting events that may be of interest to media. The Palin team enjoys the UX/UI design, the platform is user friendly, and simple to navigate.

Roberta Snowden
Account Director

Still have questions?
We've got answers.

What makes the REAL Impact Score different from other traditional metrics?

The REAL Impact Score is a proprietary metric developed by Medianet in collaboration with Identrics to challenge inadequate measures of value such as AVE and outdated, static Reach numbers.

The REAL Impact Score was developed for today's media landscape and will continue to adapt as the media evolves. 

 

How can I use the REAL Impact Score?

This score allows you to see the real impact or exposure of a single media mention in comparison to other articles captured by your search.

Now you can sift through the noise of coverage and identify high-impact mentions immediately.

Is the REAL Impact Score exclusive to Medianet?

Yes, the REAL Impact Score is only available to Medianet clients with a Monitoring plan.

You can explore our plans further here.

 

We help our clients see results

Lisa Pringle

Lisa Pringle

Head of Comms, Mana Group
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The Jump for the Planet campaign has now gained not only significant media interest but a global audience of supporters.

Lisa Pringle
Head of Comms, Mana Group

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