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Having a great story to share is just the start of getting good earned media, or PR.

As a PR professional, maintaining your own updated list of relevant media contacts can be an ...

Want to learn more? Take a look at our latest post where we asked "Can I ask a journalist to see ...

Despite changing digital landscapes, press releases remain one of the top story sources for ...

Knowing what’s going on in the broader media landscape is absolutely essential to planning both the ...

It’s no secret that some businesses or organisations seem naturally more newsworthy than others. ...

Have you made a few unsuccessful story pitches or press releases recently? Perhaps it’s time to ...

As a much anticipated day on the corporate calendar, International Women’s Day (IWD) passed by ...

As a second-generation immigrant who came from a culture where I was expected to enter an arranged ...

The opening paragraph is arguably the second most important part of your press release, falling ...