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Media and PR insights, tips, research, interviews and analysis.

One man's mistake is another's opportunity - what PR can learn from Brad Banducci's interview with Four Corners

If you've been following the news this week you would have seen Brad Banducci, CEO at Woolworths, ...

PR Skills & Campaigns

2024 Media Landscape Report: Journalists concerned about impact of generative AI on their work and jobs.

Generative AI was a major focus of the 2024 Australian Media Landscape Report released today - with ...

PR Skills & Campaigns Media Intelligence

The social media “opportunity delta”: Using ad-driven distribution to gain press release media coverage.

Medianet and iCrowdNewswire are proud to announce their recent partnership to deliver ad-driven ...

PR Skills & Campaigns

'Banking time' and 'PR-ing' - how to fight the PR budget squeeze

Public relations professionals are under increasing pressure to prove the value of their ...

PR Skills & Campaigns

Demonstrating ROI and Impact with Medianet’s Pickup Tracker

PR Skills & Campaigns

Adapt or fall behind: How Medianet is setting the pace for media research with AI

Artificial Intelligence (AI) has seen major advances in the last 12 months. Systems like ChatGPT, ...

PR Skills & Campaigns

Six ways to elevate your PR

In our recent webinar, Onboarding and Customer Success Manager, Cindy Vuong, and Head of Marketing, ...

PR Skills & Campaigns

Avoid these 5 mistakes to maintain a healthy PR relationship with journalists

The quest for attention, the hope for pick-up, and the anxious wait for a reply - it all sounds ...

PR Skills & Campaigns

The Art of Budget PR: How to make your message heard and your voice count

The federal budget announcement is one of the most high-profile events in the political calendar, ...

PR Skills & Campaigns

Media Stable and Medianet partner to deliver #MeetTheMedia

Media Stable and Medianet have partnered to deliver Australia’s leading media education and ...

PR Skills & Campaigns

The PR audience that no one is talking about

Journalists: the PR audience no one is talking about

By now I’m fairly certain that you’ve done a significant amount of audience research. Maybe you’ve ...

PR Skills & Campaigns Media Intelligence

How to pitch stories into an industry increasingly under pressure

The Media Landscape Report launched this week highlights an increasingly changing and also ...

PR Skills & Campaigns Media Intelligence

PR pitches: Can I ask a journalist to see their story before publishing?

Can I ask a journalist to see their story before publishing?

Medianet is currently conducting its annual survey of Australian journalists, and a comment left by ...

PR Skills & Campaigns

A journalist’s guide to being a good PR spokesperson

a journalists guide to being a good PR spokesperson

To most people, being a good spokesperson doesn’t come naturally. It requires preparation, practice ...

PR Skills & Campaigns

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