Introducing Medianet Labs – Your exclusive access to what's next.

We all know that the PR industry is moving fast right now. AI tools are multiplying, LLMs are changing how audiences find information, and the pressure to keep up while still doing the day job is real.

At Medianet,  we've been watching these shifts closely. We have not jumped on every new trend that quickly faded away without adding any value, but we don’t want to hold off on experimenting until everything is perfectly polished. So we've decided to bring you along for the ride with us with a new initiative.

Introducing Medianet Labs: a dedicated space inside the Medianet platform where you'll find our most forward-looking tools, available to every Medianet client, on every plan, from day one.

Why we built it

Earlier this year, we ran Australia's first pilot study into how brands are represented inside large language models — ChatGPT, Perplexity, and Google AI Overviews. What we found confirmed what many comms professionals have been sensing but couldn't yet measure.

LLMs are actively shaping brand perception. They draw heavily on owned media over earned coverage. They have a long memory, surfacing issues from years ago with the same weight as recent ones. And they're operating largely outside the visibility of traditional media monitoring.

In short: there's a conversation happening about your clients' brands inside AI platforms, and right now, most PR teams have no way to see it unless they pay for additional platforms cutting into that precious budget.

What does this mean for media and PR professionals?

• You need platforms that help you manage your outreach (the start of a conversation) with the results of the conversations your outreach generates, now also including how those stories are synthesised and summarised by AI.
• Your media database is no longer a static list. It needs to be an active, conversational partner which you can interrogate in plain language.
• You need the ability to measure brand representation not just across your traditional earned media but across AI platforms - and have your media intelligence suite become a command centre.
• You need every press release to be optimised for both human journalists and AI algorithms.

But most importantly, you need media intelligence tools that keep up with the changes as they become more and more critical to your success.

Medianet Labs is where we start to change that.

What's inside (coming soon)

LLM Monitoring

See how your brand is being surfaced across major large language models. What is ChatGPT saying when someone asks about your client? What sources is it drawing on? LLM Monitoring gives you a window into a channel that's growing in influence every day.

Media Database Chatbot

You already have access to one of Australia and New Zealand's most comprehensive media databases. What if you can talk to it? Ask in plain language to find journalists covering a specific topic, identify the right contact for a story. Less clicking, more doing.

PR Optimiser

Run your press release through the PR Optimiser before you hit send. It assesses your content against the factors that drive media pickup, grades it against your objectives, and shows you where to strengthen it. Think of it as a second set of experienced eyes, available every time you need one.

The team behind it

Medianet Labs is built by the people who know this platform and this industry best. Our product, data science, media research, and engineering teams are working together to make sure technically sound and genuinely useful tools make their way to PR professionals.

And now you get early access to work to help make it into the mainstream down the line.

• See what's emerging before anyone else. New capabilities come to you first, giving you time to explore.
• Your feedback drives what gets built. Client input feeds directly into development priorities. If something isn't working, or something's missing, we want to know!
• Your platform grows with the industry. Labs keeps Medianet's AI capabilities moving in step with where media intelligence is heading.

We want to hear from you

Tell us what's useful. Tell us what's missing. Tell us what you wish these tools could do. Medianet Labs is as much a conversation as it is a product — and the people best placed to shape it are the PR professionals using it every day.

The launch is coming in the next few weeks. Keep an eye on your inbox.