Media Research Information and Insights

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Blog categories include: Media Relations, Media Trends, DIY PR, Social Media and Journalist Interviews with Medianet.

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Interview with Joe Barton, Fox Sports Digital’s Chief Cricket Writer

Joe Barton has been obsessed with sport since he was seven years old, and for the past decade has been…

Interview with Yelena Fairfax, Editor and Founder of Husskie

Yelena Fairfax is an award-nominated journalist specialising in both print and digital publications. She has almost 15 years experience working…

Recipes of good tidings for Christmas

Every year the approach of Christmas sees the successful recipe for press releases begin to take on a different flavour….

The icing on the cake of a press release: Additional assets

A common mistake with many press releases is they stop just short of presenting all possible elements of a ‘full…

Don’t take our word for it – what journalists say about press releases

The latest word out of global and US press release mega-firm PRNewswire is that press releases are as integral to…

Crafting effective press releases: Headlines first

Of all the sequential steps that go into crafting an effective press release, putting an effective heading or headline at…

Taking a Closer Look at Press Releases – The Missing Loop

It is a truism that, just like any other piece of writing, the text in press releases has strengths and weaknesses….

Changing the Calendar in the Name of a Good Cause

If you weren’t aware, one of the cause-related awareness campaigns staged through the month of September was dedicated to people…