Eight key ingredients to craft the perfect media release
We’ve been sharpening our cooking skills and have come up with a great recipe: Eight key ingredients to craft the…
Press Release or Press Delete: Five Things Journalists Hate
Press releases are a great source of content for journalists. But when your target audience has made their living out…
So you think the press release is dead? Google doesn’t.
There is constant talk that press releases are dead. Quite the opposite, they are very much alive and kicking. Google…
China in Focus
The China-Australia Free Trade Agreement (ChAFTA) signed in November 2014 is only one of the many factors that makes China…
Local Business, Global Publicity: It’s Possible.
Many companies look at reaching overseas markets when sending their press releases in order to expand their influence and success…
What to look for in a Media Contacts Database
When looking for a Media Contact Database, it’s not about the fancy design or pretty pictures. It’s about the features…
Five Tips to Give your Release its Best Shot
A recent AAP Medianet survey conducted shows that 91% of Journalists use multimedia in their stories and that they are more…
Almost 10 Times the Visibility for your Press Release
Multimedia content in press releases continues to significantly enhance the visibility of press releases. Multiple studies conducted by PR…