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Media and PR insights, tips, research, interviews and analysis.

Mercedes Carrin

Mercedes is passionate about purpose-led marketing initiatives that help businesses and their audience build relationships. Over more than 15 years she has executed effective marketing campaigns within the media, advertising and public relations industries leveraging the power of storytelling, technology and data. Based in Sydney, Mercedes was formerly Marketing Manager at Australian Associated Press (AAP) which has given her a unique perspective of the Australian and New Zealand media landscape.

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Articles by Mercedes Carrin

What journalists want: 6 media pitching tips from #MeetTheMedia

For 10 years, #MeetTheMedia has given seasoned PR professionals and those new to the game a chance ...

PR Skills & Campaigns

How to get your media release cited by AI tools like ChatGPT, Gemini, and Copilot

How to get your press release cited by AI tools like ChatGPT, Gemini, and Copilot

Your Media Release’s new AI superpower As the search landscape evolves, media coverage is no longer ...

PR Skills & Campaigns

The Rise of Australia's Female Politicians in 2025: Media Coverage and Political Influence

The Rise of Australia's Female Politicians in 2025: Media Coverage and Political Influence

Australia is no stranger to strong female voices in politics and that continues to be the case in ...

Media Intelligence Corporate & Thought Leadership

Leading topics ahead of the Australian Federal Election: What the media is covering in 2025

What the media is covering in 2025 Australian Federal Election

The Australian federal election poll date is finally set for 3 May. While much of the discussion ...

PR Skills & Campaigns Media Intelligence Corporate & Thought Leadership

Beyond the ‘little black book’: How AI and automation helps you stay on top of media contact rapid changes

How AI and automation helps you stay on top of media contact rapid changes

In the world of public relations, the size of the 'little black book' is traditionally seen as a ...

PR Skills & Campaigns

The challenges faced by regional media and how PR can best build relationships with them

It might be no surprise that metropolitan-based media outlets are better resourced than regional ...

PR Skills & Campaigns

2024 Media Landscape Report: Journalists concerned about impact of generative AI on their work and jobs.

Generative AI was a major focus of the 2024 Australian Media Landscape Report released today - with ...

PR Skills & Campaigns Media Intelligence

'Banking time' and 'PR-ing' - how to fight the PR budget squeeze

Public relations professionals are under increasing pressure to prove the value of their ...

PR Skills & Campaigns

Demonstrating ROI and Impact with Medianet’s Pickup Tracker

PR Skills & Campaigns

How to pitch stories into an industry increasingly under pressure

The Media Landscape Report launched this week highlights an increasingly changing and also ...

PR Skills & Campaigns Media Intelligence

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