Skip to content
Get Started
Featured

REAL Impact Score: The credible way to measure the impact of your media coverage
2 MIN
27 August, 2025

PR and communication practitioners have wrestled for years with how to show the true value of their work. Advertising value equivalents (AVE) and static reach numbers offered a faulty method when nothing else was available to demonstrate what their leadership always asked for: the impact of media coverage. These legacy metrics, which are still being used, are based on inaccurate and outdated data. 

Media Intelligence Corporate & Thought Leadership
Latest Posts

8 steps to get your press release discovered by AI: The ultimate blueprint (plus 5 tips to test it)
5 MIN
22 October, 2025
8 steps to get your press release discovered by AI: The ultimate blueprint (plus 5 tips to test it)

Much like social media reshaped how people consume news, AI search is transforming how audiences find, trust, and verify information. Today, your communications success relies on how your story is interpreted, not only by journalists, but also by AI engines like ChatGPT and Gemini. This article ...

PR Skills & Campaigns
Latest Posts

Amrita Sidhu on authentic measurement: Aligning data with purpose in comms
5 MIN
01 October, 2025
Amrita Sidhu on authentic measurement: Aligning data with purpose in comms

Measurement in communications has long wrestled with the tension between what looks impressive and what truly drives impact. For Amrita Sidhu, managing director of Medianet, the solution lies in aligning data with purpose rather than chasing vanity metrics. As a strong advocate for the AMEC ...

Media Intelligence Corporate & Thought Leadership
white arorw pointing upwards Top