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Inside the Black Box: What our LLM pilot revealed about brand reputation in the age of AI
4 MIN
27 November, 2025

Large Language Models (LLMs) are increasingly moving from experimental tools to important sources of information, creating a new dynamic that challenges the traditional influence of media in shaping brand perception. With users growingly turning to generative AI for quick, synthesised answers, LLMs are gaining a significant role in defining an organisation's reputation.

Corporate & Thought Leadership Reports
Latest Posts

Journalist Spotlight | Interview with Andrew Menczel, Founder of Piccolo Podcasts and Media
2 MIN
15 December, 2025
Journalist Spotlight | Interview with Andrew Menczel, Founder of Piccolo Podcasts and Media

In this interview, Piccolo Podcasts and Media founder Andrew Menczel reflects on spotting podcasting’s potential early with his pioneering 2013 show Cricket Unfiltered, helping legitimise the medium in Australian sport and becoming one of the first podcasters accredited by Cricket Australia. He ...

Media Industry & Profiles
Latest Posts

10 important themes that hit for corporate affairs in 2025
2 MIN
11 December, 2025
10 important themes that hit for corporate affairs in 2025

What a year for corporate affairs! 2025 was the year Australian businesses truly moved from reacting to immediate crises to proactively managing long-term strategic risks. For those of us in Comms, PR, and Corporate Affairs, the agenda was dominated by seismic shifts: the first wave of mandatory ...

Corporate & Thought Leadership Reports
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