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Inside the Black Box: What our LLM pilot revealed about brand reputation in the age of AI
4 MIN
27 November, 2025

Large Language Models (LLMs) are increasingly moving from experimental tools to important sources of information, creating a new dynamic that challenges the traditional influence of media in shaping brand perception. With users growingly turning to generative AI for quick, synthesised answers, LLMs are gaining a significant role in defining an organisation's reputation.

Corporate & Thought Leadership Reports
Latest Posts

Journalist Spotlight | Interview with Harrison Polites, Founder and Director of The Media Accelerator
6 MIN
03 February, 2026
Journalist Spotlight | Interview with Harrison Polites, Founder and Director of The Media Accelerator

In this interview, Harrison Polites reflects on his media career thus far. As the founder of public relations firm, The Media Accelerator, Harrison speaks about what makes for a compelling pitch, emphasising the importance of placing press releases in front of the right people. With a background in ...

Media Industry & Profiles
Latest Posts

Journalist Spotlight | Interview with Andrew Menczel, Founder of Piccolo Podcasts and Media
2 MIN
15 December, 2025
Journalist Spotlight | Interview with Andrew Menczel, Founder of Piccolo Podcasts and Media

In this interview, Piccolo Podcasts and Media founder Andrew Menczel reflects on spotting podcasting’s potential early with his pioneering 2013 show Cricket Unfiltered, helping legitimise the medium in Australian sport and becoming one of the first podcasters accredited by Cricket Australia. He ...

Media Industry & Profiles
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