Every few years, someone declares the press release dead. The evidence says otherwise.
Medianet's newState of the Press Release report looked at 7,850 press releases sent by 553 organisations between January and August 2026. Two in three (65.9%) were picked up by the media, meaning a news outlet published the release. Along the way, the data put some of PR's most familiar rules of thumb to the test. A few held up. Several didn't.

