4 MIN
Reach. It’s one of the most commonly cited metrics in media reporting and one of the most ...
Articles by Thomas Patenall
3 MIN
Whether you have a deep passion for it or avoid it at all costs, business reporting is essential ...
4 MIN
AI continues to dominate the conversation in 2025, with advancements reshaping industries and ...
3 MIN
In the dynamic world of public relations, navigating a crisis is akin to steering a ship through a ...
Subscribe to our Blog
Sign up to get the latest news and insights from us
3 MIN
Media coverage can sway public opinion, influence stakeholders, and ultimately shape the company's ...
4 MIN
If you've been following the news this week you would have seen Brad Banducci, CEO at Woolworths, ...
2 MIN
In today's digital age, with no lack of data and information available to us, the art of media ...
4 MIN
By now I’m fairly certain that you’ve done a significant amount of audience research. Maybe you’ve ...
4 MIN
This blog post is designed to be read as part of an interactive experience. Take the journey and ...
2 MIN
To most people, being a good spokesperson doesn’t come naturally. It requires preparation, practice ...
2 MIN
The opening paragraph is arguably the second most important part of your press release, falling ...
2 MIN
There are many reasons why a business might look to implement a PR strategy. Maybe they want to be ...
Top