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Reach. It’s one of the most commonly cited metrics in media reporting and one of the most ...
Thomas Patenall
Articles by Thomas Patenall
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Whether you have a deep passion for it or avoid it at all costs, business reporting is essential ...
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AI continues to dominate the conversation in 2025, with advancements reshaping industries and ...
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In the dynamic world of public relations, navigating a crisis is akin to steering a ship through a ...
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Media coverage can sway public opinion, influence stakeholders, and ultimately shape the company's ...
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If you've been following the news this week you would have seen Brad Banducci, CEO at Woolworths, ...
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In today's digital age, with no lack of data and information available to us, the art of media ...
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By now I’m fairly certain that you’ve done a significant amount of audience research. Maybe you’ve ...
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This blog post is designed to be read as part of an interactive experience. Take the journey and ...
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To most people, being a good spokesperson doesn’t come naturally. It requires preparation, practice ...
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The opening paragraph is arguably the second most important part of your press release, falling ...
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There are many reasons why a business might look to implement a PR strategy. Maybe they want to be ...
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