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News influencers: How do they impact PR and Comms Professionals?
4 MIN
27 August, 2026

Australian media is undergoing a structural shift. Individual creators, from Substack writers to TikTok and Instagram commentators, are increasingly shaping how the public encounters news and forms views on current events.

Unlike traditional news outlets, these creators typically operate without an editorial board, a formal editing process, or an obligation to present opposing viewpoints. Their reach is built on audiences who follow them directly, rather than through a masthead or broadcaster.

PR Skills & Campaigns Media Intelligence
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Journalist Spotlight | Interview with Rob Stott at Man of Many, Host of the Daddies podcast
3 MIN
01 September, 2026
Journalist Spotlight | Interview with Rob Stott at Man of Many, Host of the Daddies podcast

This week, Medianet sits down with Rob Stott, the Editor in Chief of Man of Many to discuss his new podcast Daddies, also co-presented by Marcus Hurley. The podcast, which will launch on the 6th of September 2026 will talk about fatherhood in 2026 including topics such as fitness, friendships, ...

Media Industry & Profiles
Latest Posts

Editor's Press Release of the Month | Cancer Council Australia – First-of-its-kind data shows non-melanoma skin cancer rates up to three times more common than all other cancers combined
3 MIN
27 August, 2026
Editor's Press Release of the Month | Cancer Council Australia – First-of-its-kind data shows non-melanoma skin cancer rates up to three times more common than all other cancers combined

Each month, Medianet’s editorial team selects a Press Release of the Month that demonstrates what it takes to cut through a crowded news cycle. For August, the Editor’s Pick goes to Cancer Council Australia for a release that takes new Australian Institute of Health and Welfare (AIHW) data and ...

PR Skills & Campaigns
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