Speak the language of Journalists with our Newsroom Glossary

Have you ever heard a journalist refer to a ‘bulletin’, a ‘COS’ or a ‘grab’ and been a bit confused? Do you know the difference between a ‘press conference’ and a ‘news conference’? How about ‘off-the-record’ versus ‘background’?

After all, while coming up with creative campaigns may be a lot of fun, much of the work that PR professionals do is simply liaising with journalists to get your story told. And it certainly helps if you can speak their language! 

Here’s a handy guide with definitions of all the key terms you will hear around the newsroom. 

Download the free Newsroom Glossary: