Vivid ideas on creating cut-through content
The average person consumes more than 10,000 pieces of content per day. With every brand out there becoming a publisher,…
The 2016 Election: Wake up Australia!
The word from newsrooms on the 2016 Federal Election campaigning to date is well and truly out! That word is…
Game on for the Federal Election
If you hadn’t already belted yourself in for a long ride, it is now officially game on for the 2016…
Time to prepare for the 2016 Budget
Putting aside this year’s record weather temperatures, the political mercury will be rising steeply for the next few months: firstly…
How The Media Breaks Through To The Goldfish Consumer
Recent research conducted by Microsoft (Microsoft 2015) has revealed how our increasingly digital lifestyles are rewiring our brains. The findings…
April Fools’ Day: Some Days are Meant for Joking
There is no denying the real attraction of April Fools’ Day as an excuse for dropping our masks of absolute…
[Valentine’s Day] Three Things Journalists (Secretly) Love About Press Releases
Without betraying any confidences, I have a small secret to share: Not all journalists hate press releases. Â Indeed, on a…
Events: How to Get The Media Coverage You Want
Events are great ways of getting a message across. They inform, engage and create a memorable impression on your attendees….