How to Write a News Release for an Event
Even with all the new aged media, getting coverage from the media can still make a big impact on the…
Interview with Samantha Kodila, Assistant Editor at get lost Travel Magazine
Samantha Kodila is a Melbourne-based writer, editor and flat-white-quaffing enthusiast. She is also the Assistant Editor at get lost Travel…
Interview with Joe Barton, Fox Sports Digital’s Chief Cricket Writer
Joe Barton has been obsessed with sport since he was seven years old, and for the past decade has been…
Interview with Yelena Fairfax, Editor and Founder of Husskie
Yelena Fairfax is an award-nominated journalist specialising in both print and digital publications. She has almost 15 years experience working…
Recipes of good tidings for Christmas
Every year the approach of Christmas sees the successful recipe for press releases begin to take on a different flavour….
The icing on the cake of a press release: Additional assets
A common mistake with many press releases is they stop just short of presenting all possible elements of a ‘full…
A formula for effective press releases: Well positioned content and genuine news angles
There is an almost universal formula that your press releases should say what they need to say, and tell the…
Don’t take our word for it – what journalists say about press releases
The latest word out of global and US press release mega-firm PRNewswire is that press releases are as integral to…