Editor's Press Release of the Month | National Science Week campaign

Each month, Medianet recognises a press release that exemplifies excellence in communications strategy, impact, and results. For August 2025, we have selected 5 National Science Week press releases coordinated through Science in Public. Here are some reasons why they were highlighted:

https://newshub.medianet.com.au/2025/07/fighting-frog-fungus-tech-meets-nature-saving-animals-with-viral-videos-and-finding-what-else-is-in-croc-filled-billabongs/111721/

https://newshub.medianet.com.au/2025/08/blind-artist-drives-quantum-exhibition-feeding-hungry-astronauts-and-bird-nests-for-climate-change/113263/ 

https://newshub.medianet.com.au/2025/08/fire-weather-seed-planting-farmbots-songlines-southern-lights-dna-music-at-the-opera-house/113439/ 

https://newshub.medianet.com.au/2025/08/parenting-tips-from-quokkas-future-pharma-agscience-at-ekkas-peoples-day-and-ocean-pollution-detectives/113640/ 

https://newshub.medianet.com.au/2025/08/seahorse-hotels-psychedelics-dreamtime-circus-tassie-tiger-de-extinction-diy-frog-saunas-and-living-forever/113848/

1. Timeliness & National Relevance

Science Week is one of Australia’s flagship STEM outreach events, running from 9–17 August 2025. By aligning the press releases with this highly anticipated, public-facing festival, they hit a prime media sweet spot. Timing matters - and nothing beats launching a release right when attention (and relevance) is at its peak.

2. Broad Appeal & Human Engagement

These releases didn’t just report - they invited. With programs ranging from ‘ocean science at museums’ to ‘school quantum workshops’, the messaging resonated across generations - parents, educators, students, and curious general audiences alike. Media stories with experiential and community angles are very shareable.

3. Credibility & Institutional Weight

Backed by esteemed organisations such as Questacon, CSIRO, ASTA, and the Australian Government, these press releases carried built-in authority and trust. Credibility is a magnet for media coverage as journalists value well-sourced announcements.

4. Ready-to-use Media Assets

The best PR releases aren’t just words - they’re an entire kit. These included downloadable media assets, clear topic guides, and concise storylines - making them plug-and-play for newsrooms. That editorial friendliness makes light work for a journalist.

5. Tangible Media Pickup

From the ABC and Guardian Australia to regional newspapers and talkback radio, the National Science Week press releases achieved broad editorial uptake. This not only demonstrated their newsworthiness but also the efficiency of well-structured, timely media materials.

6. Strong, Structured Messaging

Each press release was well-crafted with:

• A clear, attention-grabbing headline
  
• Engaging lead paragraphs summarising the who, what, when, where, and why immediately
• Credible quotes from experts or advocates
• Actionable calls to participate or attend, with clear dates
• A clean, media-friendly format
  

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