The 2016 Election: Wake up Australia!
The word from newsrooms on the 2016 Federal Election campaigning to date is well and truly out! That word is…
Game on for the Federal Election
If you hadn’t already belted yourself in for a long ride, it is now officially game on for the 2016…
Time to prepare for the 2016 Budget
Putting aside this year’s record weather temperatures, the political mercury will be rising steeply for the next few months: firstly…
How The Media Breaks Through To The Goldfish Consumer
Recent research conducted by Microsoft (Microsoft 2015) has revealed how our increasingly digital lifestyles are rewiring our brains. The findings…
April Fools’ Day: Some Days are Meant for Joking
There is no denying the real attraction of April Fools’ Day as an excuse for dropping our masks of absolute…
[Valentine’s Day] Three Things Journalists (Secretly) Love About Press Releases
Without betraying any confidences, I have a small secret to share: Not all journalists hate press releases. Indeed, on a…
Eight key ingredients to craft the perfect media release
We’ve been sharpening our cooking skills and have come up with a great recipe: Eight key ingredients to craft the…
Press Release or Press Delete: Five Things Journalists Hate
Press releases are a great source of content for journalists. But when your target audience has made their living out…