Being at the centre of the media and sitting just metres away from the newsroom, we understand the media. No matter your experience level, our comprehensive courses are designed to ensure that your press release is one of the most powerful communication tools you’ll ever use.

Select a Course


 

Writing and Pitching to Journalists – Full Day & Half Day

Curated for corporate and government organisations, our full day or, for a more concise workshop, half day course is now available.

These courses will ensure you have all you need to make press releases the most powerful communication tool you’ll ever use.

TOPICS COVERED: 

  • The key ingredients journalists look for in every release
  • Find the hook to reel in reporters
  • Structure a release to the media’s expectations
  • Learn the media-friendly language and layout
  • Crafting quotes for maximum effect
  • Strategically planning your release
  • When and how to distribute your release
  • Pitching and following up – be a talker, not a stalker!

All levels of media experience will benefit from this course

 

WHO SHOULD ATTEND:

  • Communications professionals wanting to develop or refresh their skills in writing releases
  • Organisations wanting to know more about the media and what journalists want

Seats are limited. Secure your seats with a quick online registration below. 


Rhodes, Sydney 


Melbourne, Victoria 

 

 

Not-For-Profit Effective Press Release Strategy Workshop

We understand that for Not-For-Profit organisations, every dollar you spend is critical in ensuring business success.

That is why we have tailored a half day course designed to boost your media strategy and ensure your organisations’ cause is heard.

TOPICS COVERED: 

  • How to structure a strong release to meet the media’s expectations
  • Craft strong quotes that highlight your message
  • Deliver strong and powerful message to spread the word about your cause
  • Find the hook to reel in reporters
  • Identify new approaches to writing your release

WHO SHOULD ATTEND: 

  • All levels of media experience will benefit from this course
  • Not-For-Profit organisations wanting to learn how to get their cause in front of journalists
  • Not-For-Profit organisations that want to develop or refresh their skills in writing releases


There are limited spots available and for a special Not-For-Profit price. Secure your seats with a quick online registration below. 

 

 Melbourne, Victoria

 

 

 

Custom Media Training Courses


Medianet can tailor a course to suit your organisation’s needs and budget. If you have a specific request, our trainer is available to speak to you to devise a customised solution that meets your exact needs and helps you to achieve your goals.

 

TOPICS COVERED

  • Mixture of course material from interview techniques to press release writing
  • Choose your venue – whether it’s at your office or ours
  • Flexible group sizes from one-on-one sessions to a large seminar environment
  • All courses include scoping and objective planning