Being at the centre of the media and sitting just metres away from the newsroom, we understand the media. No matter your experience level, our comprehensive courses are designed to ensure that your press release is one of the most powerful communication tools you’ll ever use.

Select a Course


Writing and Pitching to Journalists – Full Day Workshop

Held by an accredited media trainer and journalist of over 16 years, learn all the essentials and more on what you will need to ensure your press releases gain the media’s attention to get the run it deserves.


  • Key ingredients journalists look for in every release
  • Find the hook to reel in reporters
  • Best release structure
  • Industry standard on language and structure
  • Crafting quotes for maximum effect
  • Strategically planning your release
  • When and how to distribute your release
  • How to pitch and follow up

Created for all levels of media experience from corporations to PR professionals.

 If you are interested in attending a future course, please register your interest below and we will contact you when a course becomes available 


Rhodes, Sydney  
Melbourne, Victoria




Not-For-Profit Effective Press Release Strategy Workshop

We understand that for Not-For-Profit organisations, every dollar you spend is critical to your business success.

That is why we have tailored a half day course designed to boost your media strategy and ensure your organisations’ cause is heard.


  • How to structure a strong release to meet the media’s expectations
  • Craft strong quotes that highlight your message
  • Deliver strong and powerful message to spread the word about your cause
  • Find the hook to reel in reporters
  • Identify new approaches to writing your release

Tailored to the specific needs of Not for Profit organisations. Suitable for all levels of professionals and corporations.

If you are interested in attending a future course, please register your interest below and we will contact you when a course becomes available. 


Rhodes, Sydney                         Melbourne, Victoria




Custom Media Training Courses

Have a certain area you want training for? Or prefer a bespoke class? Our media trainer can tailor a course to suit your needs and budget. If you have a specific request, our trainer is available to speak to you to devise a customised solution that meets your exact needs and helps you to achieve your goals.



  • Mixture of course material from media spokesperson training to press release writing
  • Choose your venue – whether it’s at your office or ours
  • Flexible group sizes from one-on-one sessions to a large seminar environment
  • All courses include scoping and objective planning



AAP Masterclass  


aap masterclassThe AAP Masterclass series connects you with key influencers and newsrooms from all different industries to share their personal insights and knowledge on the media.

It is an opportunity to connect face-to-face with leading media professionals to gain knowledge on:

  • Advice for story angles
  • Trending topics
  • How the media thinks
  • What makes a successful pitch
  • Journalist’s likes and dislikes

See the details on our most recent sold-out AAP Masterclass, focusing on the health sector here. Held in Melbourne, the event featured panellists from Channel Nine, Men’s Health, The Age, Herald Sun and 3AW Radio.

Tickets for Sydney’s AAP Masterclass event has now gone live. The event will be held on the 13th of March, so be sure to secure your spot now.

aap masterclass - register your interest