Being at the centre of the media and sitting just metres away from the newsroom, we understand the media. No matter your experience level, our comprehensive courses are designed to ensure that your press release is one of the most powerful communication tools you’ll ever use.

Select a Course


Writing and Pitching to Journalists – Full Day Workshop

Held by an accredited media trainer and journalist of over 16 years, learn all the essentials and more on what you will need to ensure your press releases gain the media’s attention to get the run it deserves.


  • Key ingredients journalists look for in every release
  • Find the hook to reel in reporters
  • Best release structure
  • Industry standard on language and structure
  • Crafting quotes for maximum effect
  • Strategically planning your release
  • When and how to distribute your release
  • How to pitch and follow up

Created for all levels of media experience from corporations to PR professionals.

Courses now available. Register below to secure your spot. 


Rhodes, Sydney  
Melbourne, Victoria








Not-For-Profit? Contact us here to get a special discounted rate. 





Federal Budget Half-Day Training Course

Held by our accredited media trainer and journalist of over 16 years, we have tailored a half-day media release strategy course solely focused on ensuring your organisation will be heard during the Federal Budget.

Ensure your media release strategy is prepared for how your organisation may be impacted by the announcement and how to respond.  

What will be covered:

  • How to strategically prepare your release
  • Articulating your organisation’s response
  • React to announcements quickly
  • Ruthless editing of your material
  • Using multimedia to your advantage
  • Pitching and following up – be a talker, not a stalker

Created for all levels of media experience from corporations to PR professionals.


Register now to secure your spot

Rhodes, Sydney









Custom Media Training Courses

Have a certain area you want training for? Or prefer a bespoke class? Our media trainer can tailor a course to suit your needs and budget. If you have a specific request, our trainer is available to speak to you to devise a customised solution that meets your exact needs and helps you to achieve your goals.



  • Mixture of course material from media spokesperson training to press release writing
  • Choose your venue – whether it’s at your office or ours
  • Flexible group sizes from one-on-one sessions to a large seminar environment
  • All courses include scoping and objective planning



AAP Masterclass  


aap masterclassThe AAP Masterclass series connects you with key influencers and newsrooms from all different industries to share their personal insights and knowledge on the media.

It is an opportunity to connect face-to-face with leading media professionals to gain knowledge on:

  • Advice for story angles
  • Trending topics
  • How the media thinks
  • What makes a successful pitch
  • Journalist’s likes and dislikes

View our past events, focusing on the health sector, here. The event featured panellists from Nine News, Men’s Health, Seven’s Sunrise, ABC Radio National, The Age, Herald Sun and 3AW Radio.

aap masterclass - register your interest