Marketing & Media

TARS RESEARCH AND REPORT 'SERIOUSLY WANTING'

RMA
TARS RESEARCH AND REPORT 'SERIOUSLY WANTING' - OPDs cause as many serious injuries as they prevent - Melbourne and Canberra based economics and public policy consultancy Pegasus Economics has......
Marketing & Media

Key purchasing measures not accurate, new research shows

Monash University
When you buy the latest headphones or pair of shoes online, the chances are that savvy marketers will analyse your email and internet searches to see what drove your purchasing behaviour. Was it......
Marketing & Media

One-night brand: Sexy snaps lead to clean buys

Monash University
Sex sells - but not always what we think. New research by Monash University shows that highly sexualised imagery in advertising causes some consumers to feel 'physically dirty' and motivates......
Marketing & Media

Have voters become immune to fear-based political spin?

Cubery
Have voters become immune to fear-based political spin? Cubery Australian federal election advertising review 15 May 2019 Recent reports suggest that Clive Palmer and the United Australia......
Marketing & Media

Study reveals winning tweet formula used by celebrities

RMIT University
Study reveals winning tweet formula used by celebrities Celebrity tweets that tell fans a story are more likely to be shared than facts, introspection or angry outbursts, new study......