Community & Environment |
Rural Business Tasmania

Respect in the Workplace Media Campaign Launch

Media Release

Respect in the Workplace Media Campaign Launched

Rural Business Tasmania, in conjunction with Tasmanian Women in Agriculture, Tasmanian Farmers & Graziers Association, Rural Youth of Tasmania, Fruit Growers Tasmania, Tasmanian Agriculture Productivity Group and Safe Farming Tasmania have been working on a project to help reduce the risk of bullying and harassment in rural Tasmanian workplaces. 

The Respect in the Workplace project is funded by the Tasmanian Government, under the 2019 Healthier, Safer and Productive Workplaces Grant Program.

Terry Brient, Executive Officer, of TAPG stated that, the initiative reviewed existing bullying and harassment resources and initiatives nationally, with the aim to develop practical guidance tools that were specifically focused on the rural regional workplace to prevent, respond and reduce the harm of sexual harassment and other forms of bullying and harassment.

TWiA Emeritus Chair, Belinda Hazell explained “In a 2018 National Inquiry into Sexual Harassment in Australian Workplaces (conducted by the Australian Human Rights Commission) and research conducted by Dr Skye Saunders (also in 2018), found that 70 % of women had endured sexual harassment in rural and regional jobs throughout Australia, this figure rose to a staggering 93% for women working in Agriculture. A survey conducted by TWiA in 2019 found that 3 out of 4 respondents had been sexually harassed in some form”.

Rural, regional and remote workplaces were identified as having a higher incidence and that factors such as geographic isolation, lower population density and cultural and social dimensions could increase the risk of sexual harassment and creates barriers to reporting. 

Rural Business Tasmania CEO, Elizabeth Skirving stated that Workplace sexual harassment has significant health, employment and financial impacts on individuals, workplace productivity and the broader economy. Economic modelling commissioned as part of the Inquiry conservatively estimates the total cost to the Australian economy as $3.8 billion.
Our collaboration of key rural stakeholder groups has developed resources including a short video explaining the program, 3 x 15 second videos representing bullying, sexual harassment and redemption in a rural workplace setting, downloadable posters for the workplace, and various other resources for the Employer and Workers.

The animated characters used in the videos and posters were developed using farm animals to reflect the rural workplace, 

The campaign has been supported by the Tasmanian Government, Workcover Tasmania, Work Safe Tasmania and key industry stakeholders and encourages positive messaging to ensure safe workplaces in rural and regional Tasmania.


The campaign will be launched by Hon Guy Barnett MP, Minister for Primary Industries and Water on Thursday October 22nd, 2020 at The Archery, Brickendon Estate, 236 Wellington St, Longford from 11am.

Video Links

Key Contacts are:
Rural Business Tasmania Phone: 1300 88 3276

For more information or to organise an interview please contact:
Project Coordinator Linda Groombridge 0437 429 107
Chief Executive Officer Elizabeth Skirving 0438 342 765