How has the nation’s coronavirus lockdown affected your role?
Nobody is immune from the COVID-19 pandemic and like most journalists, I have swapped the office for a makeshift desk in my bedroom. Thankfully, I’m incredibly lucky to work online in these unprecedented times with more people scrolling through their phones than ever before. I have tried especially hard in recent weeks to produce fun and entertaining content which will hopefully give readers the chance to escape their thoughts for a little while.
For a press release to stand out to you, what should it contain?
A friend once said to me, “Don’t overcomplicate it” and it’s a phrase I come back to throughout my work. With a huge number of press releases gracing my inbox every morning, prove to me why I should continue reading in the subject line and opening paragraph.
What made you choose a writing career specialising in fashion, beauty and lifestyle content?
Growing up, I saved my pennies to stock up on magazines every weekend. After frantically googling how Betty Suarez of ‘Ugly Betty’ landed her job, I applied to study Fashion Journalism at the London College of Fashion. I remember my first pinch-me moment was at a London Fashion Week show when I realised that there was nowhere I would rather be in that moment. I haven’t looked back since!
What are the pros and cons of being a freelance journalist?
The greatest draw to freelance journalism is having the freedom to work for a number of publications. Moving offices, meeting new people and pitching to a room full of strangers means there is no room to shy away, which has certainly helped to boost my confidence. Though freelance life can be lonely sometimes and a long stint working from home a few years ago without anyone but my dog for a colleague proved tricky.
How do you go about finding ideas and information for your stories?
Whether it’s for a shopping gallery or fashion feature, my love of tracking down Instagram’s designer-of-the-moment or the latest ‘It’ item comes as second nature. If I spot something I know others would love to read about or I want to give an up-and-coming company a shout-out online, I’ll write a reminder to think up ways to tackle the idea on Monday. When it comes to collating information, I’ll speak to people in the know.