Aust Stealth Co Builds World-First IOT Analytics Platform on NVIDIA Backbone
Video Data Combines with Other Sensors for Enhanced Customer View; Five Years of R&D Prior to Commercial Launch; Cloud & Big Data Ready
7 March 2015: Australian data analytics company SenSen Networks Pty Ltd has announced a world-first analytics platform for the Internet of Things based on GPGPU architecture powered by NVIDIA.
The platform is compatible with all major Cloud and Big Data interfaces and is already working to empower Smart Cities in Australia , Singapore UAE, India and Europe.
The technology, currently used in five countries across Asia-Pacific, will be unveiled to US audiences at the upcoming GPU Technology Conference starting 17th March 2015 in Silicon Valley, California, USA.
SenSen’s platform analyzes data from sensors such as video cameras (IP, digital, panoramic and analogue) as well as data from laser, radar, GPS units and even Kinect devices to produce meaningful outputs for decision makers and owners of assets and infrastructure.
“Our core skill is in using GPU technology to analyze streams of sensor data in real time, recognize all interesting events and create accurate and structured metadata that lead to high-value business insights and operational applications,” said company founder and CEO Subhash Challa.
"We saw the potential of GPUs early in their evolution, starting with terabytes of data and now capable of analyzing petabytes of data streaming in real time – just what you need to analyze what’s happening in a Smart City.”
SenSen’s base in Melbourne, Australia, has helped the company stay under the radar and fine-tune its R&D efforts away from mainstream industry scrutiny. Such humble beginnings suit the 32-strong team, many of whom moved to Australia from countries throughout Asia-Pacific to work with Challa, who is globally recognized and a published author in the fields of data fusion and object tracking.
Five years ago Challa left a comfortable job in academia to start SenSen as a video analytics company building applications for a small – but select – group of clients. They sought out SenSen because of a common need for a visual record to be used for evidence as well as compliance reasons.
“Our background is in image processing and sensor networks and this means we were able to build a platform that is very efficient and highly parallel for processing large blocks of data,” Challa said.
“Our IP is based upon hundreds of efficient algorithms and cores for handling multiple tasks simultaneously – more than 150 man years sits at its heart.”
SenSen’s blue-chip client list allowed the company to roll out and stress-test its products in real-life situations such as law enforcement, traffic infringement, consumer tracking and retail measurement.
About 12 months ago, Challa started thinking seriously about whether an IOT platform to create a truly Smart City was possible.
“I noticed that while there were competitors in vertical niches, no one was able to adapt their technology to solve problems other than the one they were focused on,” Challa said.
“But everything we learn from one field goes back into the platform to make the entire engine run better. It’s remarkable what you can transfer from one field to another - watching a blackjack player place bets and a shopper looking for a new dress is all a study of human behaviour and decision making, and we analyse how those decisions are made in real time.”
Based on this success, the company has fielded calls from public transport operators, shopping mall managers and fast food franchises eager to know how their customers are likely to behave in the face of competing marketing messages and changes to store layouts. Seeing a wide-open market opportunity, Challa was faced with two major challenges for his company – the platform had to be scalable to cope with the dizzying array of new data sources, and the company itself had to move away from a business model that relied on making direct sales to end users.
The first problem was solved by head-hunting a Vice President of Engineering from a peer-to-peer games company, and the latter by convincing a COO experienced in building partnerships to leave his own start-up company to join SenSen. Both joined full time at the start of the year.
“We see a global opportunity with our IOT platform thanks to the unique way we are able to gather, store and analyze data. None of this would have been possible without the advent of GPGPU technology,” Challa said.
“We have been overwhelmed with interest from sector specialists asking us to build applications that use our analytics engine and platform. As we are unable to pursue all these opportunities ourselves, we have made the engine Cloud ready and opened it to other developers to uncover hidden value, reveal fresh insights and discover new patterns.
“We look forward to seeing what new ideas they come up and working with them to bring those ideas to market.”
CEO, SenSen Networks Pty Ltd
PH: +61(0) 409082952
COO, SenSen Networks Pty Ltd
SenSen Networks Pty Ltd provides the world’s most versatile and accurate analytics platform at the intersection of the Internet of Things and Big Data. By adding real-time video analysis to data from sensors such as GPS, POS, motion detectors and heat sensors, SenSen has built analytics solutions for markets in transport, infrastructure, law enforcement, retail, casino and leisure industries. SenSen has invested heavily into R&D to build a significant portfolio of intellectual property in the form of patents (pending), software architectures, new algorithms and know-how. Riding on the strength of years of R&D, SenSen’s analytics platform enables the fast deployment of business applications worldwide to deliver enhanced intelligence to customers. SenSen has packaged its IP into a unique and powerful platform called SenDISA which makes real-time, accurate and reliable business data extraction from enterprise camera and sensor systems affordable and accessible in a simple, non-disruptive manner. It allows video and sensor data to be converted into real insights to improve business processes. SenSen Networks is headquartered in Melbourne, Australia, with offices in Singapore, India and the USA.