Entertainment |

From Brisbane to Bundy, Central Queensland to the Sunny Coast, Townsville to Toowoomba and Gladstone to the Goldie, events are BACK and here's how to find the what, where and how!

From Brisbane to Bundy, Central Queensland to the Sunny Coast, Townsville to Toowoomba and Gladstone to the Goldie, events are BACK and here’s how to find the what, where and how!




There’s a lot happening right now in Queensland -  from La Boite’s new show on stage in Brisbane and a Sunshine and Sunflower Day just outside the city, to Movies Under the Stars on the Gold Coast, the Calliope River Historical Village Markets in Central Queensland, Mooloolaba’s Tri the Beach Challenge, the 8th annual Independent Riders Poker Run at Maryborough and the Bullyard Hall Twilight Markets at Bundaberg - the state is forging ahead with events, markets and festivals.


To stay completely up to date, SCA, through the HIT and Triple M networks across the state, have launched The Locals’ Guide, an Australian-first, interactive, voice activated guide accessible through smart speakers for community events, curated by local experts for locals. And it was created in Brisbane!


By simply asking your smart speaker or smart assistant on phones to open The Locals’ Guide, users will be offered a curation of the best events, family activities, sporting matches and markets in their area. The Locals’ Guide is available via Alexa, Google Assistant, Sonos and Android Auto, or however you use your smart speaker. IMAGERY AVAILABLE.


Users of The Locals’ Guide voice skill also have the option to instantly receive an email with a direct link to the showcased event they are interested in or to continue learning about other events.


The Locals’ Guide was created and built in Brisbane by SCA Head of News and Current Affairs, Natasha Jobson, and SCA Head of The Studio Brisbane, Jeanna Manifold. While neither have an extensive background in tech, their experience in news, content, integration and commercialisation was key to creating this innovative solution.


“We are seeing growing engagement with SCA’s local news content across the smart speaker ecosystem with 776,000 interactions in 2020, an increase of 25% year on year*. As a leader in voice technology, The Locals’ Guide is a natural extension to our existing news and events coverage across our 99 metro and regional markets,” Jobson said.


Initially available in Brisbane as a trial market, The Locals’ Guide has since rolled out to the Gold Coast and the Sunshine Coast. As of today, multiple regions across Queensland will also hear their local breakfast announcers showcase local events with The Locals’ Guide, now live in Far North Queensland, Townsville, Mackay and The Whitsundays, Wide Bay Burnett, Darling Downs and Central Queensland.


Tourism and Events Queensland has partnered with SCA in Queensland on The Locals’ Guide to promote a series of “Good to Go” events across the state.


“Voice technology is gaining traction in Australia; however, the cost of entry has been prohibitive until now. The Locals’ Guide offers advertisers an affordable entry point into the world of smart speakers without the need to develop their own platform,” Manifold said. “We are thrilled that Tourism and Events Queensland has partnered with us to kick off what will become the go-to events guide around Australia.


Tourism and Events Queensland Chief Executive Officer Leanne Coddington said events were a key part of the state’s offering.


“Our It’s Live! in Queensland events calendar offers an incredible range of major and destination events that can be enjoyed around the state,” she said.


“We are delighted to partner with SCA to launch this new technology as we continue to seek new and innovative ways to share our messages and get people travelling around the state. Some of Queensland’s most creative and unique events will be on The Locals’ Guide, bringing that truly authentic insight to them through locals’ eyes.


“From Roma’s ‘Easter in the Country’, Winton’s ‘Way Out West Fest’ to the Gold Coast Film Festival and the Sunshine Coast’s Australian Body Art Festival, through this partnership we’ll be telling listeners from all around the state about the events that are ‘Good to Go’ in Queensland.”


SCA has collaborated with voice tech company TalkVia to develop the skill and Amazon’s Alexa has worked closely with the team behind The Locals’ Guide to bring it to life. This includes a co-marketing campaign and the development of a “one-shot” which allows users to access the content by simply saying “Alexa, what’s happening in Brisbane?”


To hear the skill in action, simply say “Alexa, what’s happening in Brisbane?” or “Hey Google, Ask The Locals’ Guide?” or visit https://www.thelocals.guide/ to learn more.  The Locals Guide is also available as a podcast across 10 locations on LiSTNR.


So, wherever you are in Queensland, now you know where to go for ALL the detail on what’s happening LOCALLY!



For more information on the Queensland rollout, please contact:

Kath Rose for SCA on 0416 291 493 or email kath@kathrose.com


*Source: OmnyStudio Analytics, SCA News all smart speakers, Jan – Dec 2020



About SCA (Southern Cross Austereo)

Southern Cross Austereo (SCA) is one of Australia’s leading media companies reaching more than 95% of the Australian population through its radio, television, and digital assets. Under the Triple M and Hit network brands, SCA owns 99 stations across FM, AM, and DAB+ radio.  SCA provides national sales representation for 34 regional radio stations. SCA broadcasts 92 free to air TV signals across regional Australia, reaching 4.4 million people a week, with Nine Network programming and advertising representation across Australia’s East Coast, Seven Network programming in Tasmania and Darwin, and Seven, Nine and Ten programming in Spencer Gulf. SCA operates LiSTNR, Australia’s free, personalised audio destination for consumers featuring radio, podcasts, music, and news. SCA also provides Australian sales representation for global open audio platform SoundCloud and Sonos Radio. SCA's premium brands are supported by social media, live events and digital platforms that deliver national and local entertainment and news content. https://www.southerncrossaustereo.com.au/