Business & Finance |
Jane Morgan Management


The Board of BetMakers Technology Group Limited (“BetMakers” or “the Company”) (ASX:BET) is pleased to announce that its end-to-end white label technology platform has launched another of Australia’s on-course bookmakers into online wagering with a customised racing and sports book.


  • Victorian on-course bookmaker launches ‘BetDeluxe’ online with BetMakers’ white label technology platform
  • BetDeluxe can now offer 24/7 racing coverage including thoroughbred, harness and greyhound racing from around the world
  • Follows successful launch of NSW-licensed operator, which has reported ‘triple-digit growth’ since going online
  • On-course wagering operators can access BetMakers’ Global Racing Network and customised racing channel by going online
  • Racing Australia reports there are 433 Bookmakers in Australia

Noah Rose, an on-track bookmaker licensed with the Victorian Bookmakers Association (“VBA”), has gone online at using BetMakers’ technology with an aim to attract new off-course punters while serving their on-track customers after the racetrack closes.


As part of the new digital offering, which uses the BetMakers’ Global Racing Network and racing channel as well as a Managed Trading Services option, BetDeluxe can now offer betting on thoroughbred, harness and greyhound racing from around the world.

BetDeluxe CEO, Noah Rose said: “Up until now, we have been an on-course bookmaker without an online presence, so to go live online and expand the BetDeluxe offering to our existing and new clients on new events using the BetMakers’ technology solution is a fantastic opportunity for our business to grow.” Managing Director Luke Behrmann said: “We have been operating for 19 years from Canterbury Park Racecourse in Sydney as well as fielding on course at Randwick, Rosehill and other Sydney and Melbourne metropolitan meetings. Since going online using the BetMakers’ technology in 2019 we have seen triple-digit growth within the business.

BetMakers CEO Todd Buckingham said: “BetMakers is excited to be working closely with licensed on-course bookmakers from Victoria and NSW looking to bring their brands and customers online. BetDeluxe and are great endorsements for BetMakers’ lightweight, automated and scalable platform technologies that enable smaller operators to compete with the global powerhouses.

For further information please contact

Jane Morgan

Investor and Media Relations

+ 61 (0) 405 555 618