Retail |
Urbotanica

Global Retail Brands gets into Indoor Growing Trend with Ag Tech Innovator Urbotanica

Global Retail Brands on-line division, Australia's largest privately owned and fastest growing homewares and kitchenware retailer has teamed up with urban Ag technology newcomer Urbotanica to offer consumers the clever UrbiPod - The Australian designed and manufactured automated indoor growing appliance supplying customers with fresh herbs, salads and micro greens in the convenience of their own kitchen. 

The Global Retail Brands stable includes some of Australia’s iconic retail brands such as Robins Kitchen and House. With over 850,000 on-line customers through their e-commerce websites for House, Robins Kitchen, Pet House and Your Home Depot; they are the Australia’s fastest growing homewares and kitchenware retailer.

Australian brand Urbotanica creates intelligent, sustainable solutions for home grown food. Its launch product – the UrbiPod is an elegant and clever indoor kitchen appliance that takes the guesswork out of growing fresh herbs, salads and micro greens. Consumers are bound to love its elegant design, simplicity and convenience in making them a successful green thumb all year round – irrespective of the season or outdoor elements. 

It’s clever irrigation and nutrient application system delivers the right amount of natural plant food for healthy and sustained plant growth. Using the latest lighting technology, the automated energy-efficient LED system mimics sunlight and provides the ideal environment that can deliver plant growth up to three times faster than outdoors.  The mobility of the individual growing pods provides for ease of use, ability to be located outside the kitchen, scalability for those who want to grow more and generous growing area to support sustained growth of your favourite fresh herbs, salads and micro greens.

Users can enjoy homegrown produce year-round! And it’s made here in Australia and assembled by one of Australia’s leading disability services providers – Activ Foundation. 

Online Merchandise & Buying Manager Nadja Latta said:

“We always want to be staying ahead of the curve and we believe that sustainable and eco-friendly products like the UrbiPod is exactly what today’s health conscious, sustainable living consumer is looking for. There are millions of Australians who love to grow and cook with fresh herbs, salads, greens etc but many lack the skills and knowledge to do so successfully. The UrbiPod solves that problem. And it is clever and fits our high quality products objective.  We are delighted to be bringing the Australian made UrbiPod to our on – line consumers.

 

Announcing the agreement, Urbotanica Managing Director Ray Hart stated:

“As a new company trying to make a difference to consumer lifestyles we relish the opportunity to partner with such an iconic Australian brand like Global Retail Brands. Our customers have been delighted to be able grow their own herbs, salads and micro greens in their kitchen successfully – all year round.  Working together with the team from Global Retail Brands gives us the opportunity to increase production of our products, innovate with new products using the latest technology and boost Australian jobs”

 

Contact Name: Neale Anderson    

Organisation: Urbotanica

Phone Number: 0401522468

Email: neale.anderson@urbotanica.com

 

Contact Name:  Nadja Latta

Organisation: Global Retail Brands

Phone Number: (03) 98631160

Email: nadjal@globalretailbrands.net


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