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Nestlé to launch new Milo without cane sugar

Nestlé to launch new Milo without cane sugar

EMBARGOED UNTIL: 12.01am 10 April 2019

Sydney, 10 April 2019 - Nestlé Australia is set to launch a new version of Milo without cane sugar in response to the changing nutritional needs of families.

This week, the factory where Milo was first created 85 years ago scaled up production of the new addition to the range, Milo 30% Less Added Sugar*, after more than two years in development.

Nestlé General Manager Andrew McIver said the new product still has the delicious Milo choc malt taste and crunch.

Milo was originally designed as a nutritious drink for undernourished children during the Depression, delivering added vitamins and minerals in a format children enjoyed.

“With parents increasingly concerned about added sugar in their children’s diets, we’ve created an option that is true to the Milo heritage and encourages people to drink milk, but delivers less added sugar.”

Mr McIver said that like original Milo, new Milo 30% Less Added Sugar contains lactose, which is a naturally occurring sugar in the milk powder, and added sugar in the malt barley – but the cane sugar is gone.

“From the very beginning, our focus was on creating a product that both tastes like original Milo, and behaves like original Milo,” Mr McIver said.

“That means not just keeping the same core ingredients of milk powder, cocoa and malt barley, but also making sure it looks the same, tastes great, and has crunchy bits on top,” he said.

“People will be able to choose whether they want the original Milo, or the new Milo 30% Less Added Sugar, knowing that whatever they choose will taste delicious.”

Milo 30% Less Added Sugar contains malt barley, milk powder and cocoa – like the original – but replaces cane sugar with stevia for sweetness, and soluble corn fibre for texture, to give a new version that looks, tastes and behaves like the 85 year old family favourite.

The new Milo 30% Less Added Sugar is priced at RRP $6.99 and will hit the shelves in early May, alongside the original Milo range.

ENDS

*Compared to standard Milo when prepared according to directions with skim milk.

Released by Nestlé Australia/New Zealand

For further information: Margaret Stuart, 0412 893 080 or margaret.stuart@au.nestle.com


Background – Milo 30% Less Added Sugar

  • The name Milo 30% Less Added Sugar compares the new product to original Milo when it is made with skim milk according to directions.
  • The “added sugar” on the Nutrition Information Panel for Milo 30% Less Added Sugar is primarily maltose in the malt barley extract.
  • As well as including added sugar labelling on the new Milo 30% Less Added Sugar, original Milo labels are also being changed to include added sugar labelling.
  • Nestlé has also created Milo without cane sugar in a number of other countries as part of a global move to reduce sugar in its products. Milo 30% Less Added Sugar has been developed separately to these, recognising the uniqueness of Milo in Australia.
  • Milo 30% Less Added Sugar and milk is a nutritious formulated supplementary food that provides essential nutrients for children who need a nutritional boost.

 

Background - Milo

  • Milo was created by food scientist Thomas Mayne, who was briefed to develop something nourishing for children suffering from poor diets and malnutrition during the Great Depression, using ingredients Nestlé already used.
  • It was originally developed at Smithtown in NSW, and launched at the 1934 Sydney Royal Easter Show.
  • While added vitamins and minerals were part of Milo from its creation, the vitamin mix has changed to reflect the contemporary nutritional needs of children.
  • Milo is now made in 24 factories around the world, and sold in more than 40 countries, making it one of the few Australian-created food brands to enjoy widespread adoption.  However, the recipe is different in each country – for example, Australia and New Zealand are the only countries where Milo has crunchy bits on top.
  • Milo and milk is a nutritious Formulated Supplementary Food that provides essential nutrients for children who need a nutritional boost.

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