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MoneyBall

Two Aussies Bet On AFL Daily Sports Fantasy Being a Big Winner

THE explosion of daily sports fantasy wagering in the U.S. has seen the launch of Australia’s first-to-market operator moneyball.com.au.

Today moneyball.com.au goes live with much-awaited cash prize AFL contests in time for the season kick-off on April 2, following on from its launch of NRL contests in early March.

It is estimated 1.4 million Australians play some form of sports fantasy competitions across AFL, NRL and other sports, but moneyball.com.au is the first platform in Australia allowing players to compete in daily AFL and NRL contests for cash rather than season-long fantasy competitions.

Moneyball.com.au is the brainchild of sports-loving digital entrepreneurs James Fitzgerald and Rax Huq, self-confessed small-time punters who like backing their own opinions.

“We’ve had a pretty big bet on ourselves for two small punters who just enjoy the bragging rights of winning a bet more than anything,” Fitzgerald said.

“We’ve spent a considerable amount of our own money building the unique technology platform and have had a first round of investment, which was pre-revenue, to take us to this point.

“Since we launched at the start of March we’ve been growing NRL members each week – but AFL is set to escalate our numbers dramatically.”

More than 700,000 Australians currently play season-long AFL sports fantasy competitions but the daily sports fantasy market has been untapped until the launch of moneyball.com.au.

The daily sports fantasy boom in the U.S. has been driven by the rapid rise of rival giants Fanduel and Draftkings - each offering big cash pools on American sports.

“Now with the launch of moneyball.com.au we are offering the same model and concept for Aussie punters who love Australian sports – especially the football codes,” Huq said.

“We’re creating daily fantasy events on Australian sports starting with NRL and now AFL – where our members pick their teams under a salary cap scenario and enter them into a tournament we have set up – or they can create their own and invite their mates.

“Everyone pays an entry fee and the winner takes the pot, which is less 10% for moneyball.com.au under our business model.”

The AFL season kicks off on April 2 with the traditional opener between Carlton and Richmond – and moneyball.com.au has unique contests for that match and the first round, which will drive new engagement options and interest for AFL fans.

“Our members can pick a team across one day of games, for example the two Friday night games with four teams playing, choosing nine players from across the four teams – or across a round, for example picking a tournament where you can select one player from each match,” Fitzgerald said.

“Players score points based on a fantasy scoring system – such as in our new AFL new contests it’s 6 points for a goal, 4 points for a mark, 3 points for a kick, 2 points for a handball – and they lose points for such things as clangers (-3 points) and free kicks they give away (-3 points).

“We’ve made it simple and quick to pick a team and enter.

“It adds a whole new level of engagement to watching the games over each round – and our aim is to win over smaller punters who are already betting with their mates.”

For more details go to moneyball.com.au and for more information:

James Fitzgerald james@moneyball.com.au (0410 220 110)

Rax Huq rax@moneyball.com.au (0424 238 076)

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