Media & Entertainment |
RED Burlesque

Australian Lipstick Brand Develops World First Lipstick App


RED Lipstick is the first app to enable women to use their iPhone or iPad to try on 20 different shades of red lipstick, thanks to smart lip tracking technology. 

The app is the brainchild of new Australian cosmetics brand, RED Burlesque, who created a world first with their recent launch of an exclusive red lipstick range. RED Burlesque consists entirely of 20 different shades of red lipstick, all hand-picked and named after renowned global burlesque performers.

The concept of the app occurred 9 months in the development and testing of RED Burlesque Lipstick. The RED Burlesque team wanted to develop a way for women to virtually try on 20 different shades of red lipstick without having to go to a multitude of stores or use unhygienic testers. 

The app has three features lipstick lovers will find indispensable: a ‘selfie’ feature that lets you take a shot of yourself, then immediately places a shade of red lipstick on your lips and allows you to see how you look in 20 different shades; ‘What’s my shade’, which guides you through a few simple questions and then tells you the perfect shades of red lipstick for your skin tone, skin colour and hair colour; and a makeup mirror with zoom so you can apply your lipstick with laser-like precision.

Once you have seen how you look in different shades of red, you can then purchase and have your chosen RED Burlesque Lipstick delivered to your door through the app.

The RED Lipstick app is available now from the iTunes App Store for $US2.99 at


Contact Details:

Adam Coutts - RED Burlesque CEO

+61 424 776 067

About RED Burlesque:

Founded in 2013 by Sydney-based entrepreneur, Adam Coutts, RED Burlesque is the Australian cosmetics company behind the largest, most diverse range of red lipsticks on the planet. 

The RED Burlesque lipstick range has two unique points of difference to all other lipstick brands: it is the only brand devoted to reds only; the range is inspired by the sexy, steamy, teasy world of Burlesque, with each shade having been handpicked by, and named after, one of 20 of the most recognised current global Burlesque performers.

The 'RED Burlesque Girls' who have their name on a shade are Banbury Cross, Betsy Rose, Briana Bluebell, Calamity Chang, Coco Lectric, Imogen Kelly, Kitten DeVille, Kitty Bang Bang, Lola Frost, Lola the Vamp, LouLou D’vil, Melody Mangler, Michelle L’amour, Peekaboo Pointe, Perle Noire, Rita Fontaine, Roxi D’Lite, Ruby Joule, Strawberry Siren and Vicky Butterfly. The announcement of a 21st lipstick shade and renowned London-based burlesque performer is imminent.

The range consists of long-lasting mattes, creams, glosses and pearl metallics and in under a year has developed a strong global following. The most common feedback on their lipsticks is how smooth it is to apply, how long-lasting, that it doesn't bleed and the richness of pigments.

RED Burlesque is 100% allergy tested, fragrance free and enriched with Vitamin E to moisturise lips, to the point that even their mattes are moisturising.

More information can be found at: 

Website -

Facebook -

Twitter -

Pinterest -