How do I create my press release?

Experience simplicity with our brand new press release builder. Craft your story, define your audience, use your lists or ours and get to preview your press release to see how it will look in the hands of a journalist.

 

In this article, you will learn how to:

Set up your content:

Once logged into your Medianet account, click ‘Create Press Release’ on the top right-hand corner of the homepage and click ‘Set up release’.

Below are the crucial elements of the Press Release Builder.

 

Headline:

Your press release headline will appear in the email subject line of any press release distributions that you send; therefore, it should be short, sharp, and catchy.

 

Your company / Organisation name:

Enter the name of your organisation or the organisation that you're distributing the press release on behalf of.

 

Personalised introduction:

Make your press release more memorable with customised email introductions to individual contacts. This feature can be applied to your own contacts added from ‘My Lists’ and you can insert any of the following merge data fields into your message: First Name, Last Name, Job Title, City Name, State Name or Outlet Name.

 

Body content:

Write your story using the inverted pyramid structure where the most important information is at the top of the release and the least important at the bottom. It should touch upon the 5 Ws: who, what, where, when and why (and also ‘how’). Where possible, use a quote to add colour or a human angle to your story and include the name and title of the person quoted. Keep in mind that you can use text editing tools to change fonts, text colour, text alignment, insert images or other media, etc., to the body content. 

 

Key facts (Optional):

Consider including a few bullet points to summarise the essential details to make it easy for the journalist to grasp the story and the angle.

 

Media contact information (Optional):

Journalists reading your press release will need to know who to contact for more details. Include all the relevant contact details for your company's spokesperson with an email or phone number, depending on their preferred contact method.

 

About us information (Optional):

Add a brief bio of your company to help journalists understand the nature of the business and make writing about it easier. 

 

Images and attachments (Optional):

Increase the impact of your release with attachments of images and videos. We recommend including a high-res image of your logo in your press release, or even better, attach relevant and high-quality images or videos that grab attention and add value to your news story. Furthermore, you can increase brand recall by adding your own custom header and/or footer images. 

 

Remember to click ‘Save’ along the way to ensure you don’t lose your work.

 

 

Schedule your press release

Scheduling your release in advance allows you to send it at the perfect time to gain optimal media attention. 

To set the category, hold, embargo status and other release details:

  1. Click on ‘Set Schedule Details’ within the Press Release Builder
  2. Select one to two categories that best match your release content
  3. Select the send time as either ‘ASAP’ to publish immediately or ‘Hold Until’ to specify the date and time you would like to schedule the distribution of your release
  4. Set the embargo as either ‘None’ to allow journalists to publish your story immediately or ‘Embargo Until’ to specify the date and time you would like to withhold it until. Please note that your press release will be distributed via email, newswire and Medianet's journalist website at the ‘Send time’. Posting to public websites, syndicated websites, and social media will be withheld until the embargo is lifted
  5. You may include a Customer Reference as required (optional) 
  6. If you are sending the release on behalf of another organisation, you can opt to add the text ‘On behalf of’ in front of the organisation's name, which will appear in the ‘email from’ field
  7. Once all required fields are complete, click ‘Save’

Read this blog article to learn more about embargoes and how to use them effectively. 

 

Select your target audience:

Use Medianet’s tailored lists and data-rich journalist bios to make sure your press release reaches all the right people.

To add recipients to your press release, click on ‘Set Audiences’ within the Press Release Builder.

  • Medianet Lists: To save time on researching media contacts and creating targeted lists, you can leverage any of Medianet’s lists, which consists only of journalists and outlets specialising in the topics you have chosen. You can select a list based on categories by browsing, searching, or selecting from the drop-down options.
  • My Lists: To select from a record of all of your own saved lists. Please note that you will need to be on a Starter, Pro or Enterprise subscription plan to be able to distribute to your own lists.
  • Individuals: To add individual contacts by entering single email addresses.
  • Recent: To save time, you can choose from a record of all your recent lists. You can also search for it by typing in the search bar. 

 

 

Distribute to newswires and internationally:

Medianet broadens your reach with our exclusive partners and online channels.  Expand the reach of your story with automatically included newswire, website syndication and international distribution.

To set up the online platforms and channels for your press release, click on the ‘Set Platforms’ button within the Press Release Builder. You will find that newswire and website syndication will already be included by default at no extra cost; however, you can remove the newswire option from the ‘Selected Channels’ column on the right by simply clicking the bin icon.

 

Newswires:

Newswire distribution targets newsrooms nationally via a content feed that supplies stories directly to NewsCorp, Nine Entertainment Co and Australian Associated Press.

Your press release will also be distributed to:

  • Website Syndication - Post your release to major news websites, including The Australian and News.com.au
  • Medianet for Journalists - Promote and archive your content to  Australia’s largest editorial resource for finding press releases, campaigns and pitches.
  • News Hub - Directly engage journalists and consumers looking for news stories. 

 

 

International Distribution:

Propel your message globally and get your stories told around the world. Medianet has over 100 destinations globally, including translation into local languages and reporting. Contact us on 1300 616 813 or team@medianet.com.au for the complete list of options.

Please note that international distributions will be processed and invoiced separately. The Medianet team will contact you to discuss the details of your order.

 

Editing your saved draft press release:

Keep your work safe by saving your press release as a draft until you are ready to submit it. All unsent saved draft press releases can be found on your homepage under ‘Drafts’ and will be visible to all active users on your organisation’s account. To edit these, click on the pencil icon or click on the bin icon to delete the draft. 

 

 

Once you are completely satisfied with the content and set up of your press release, click ‘Submit Press Release’, and it will be sent to your chosen recipients at the requested time.