Medianet has introduced a new feature to help you create more effective and engaging press releases. The most newsworthy aspects of your press release are identified using AI, and a headline and summary are generated based on your content.
AI Headline Generator
What it does
Generates a clear, media-friendly headline based on the content of your press release.
Why use it
The Medianet 2025 Australian Media Landscape Report found that 64% of journalists surveyed only read the headline and first paragraph when reviewing press releases or pitches. A strong, direct headline is crucial in capturing media attention.
Avoid writer's block by leaning on AI to provide a strong starting point for crafting headlines that are newsworthy, accurate, and engaging.
How it works
The model uses natural language processing to identify the key theme, subject and angle of your release, then generates a headline that reflects the key message quickly and effectively.
As with any AI tool generating content suggestions, it is highly recommended that users review the final output before accepting it.
How to use it
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Draft your email content in the Press Release Builder.
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Click “Generate” next to the "Headline".
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The AI feature will read your press release body and suggest a headline.
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You can accept the suggestion, use your original headline or edit it to create a combination of both.
AI Key Facts Generator
What it does
Generates a concise summary of your press release in bullet points. These key facts highlight the main details of your announcement, making your release easier to digest and understand.
Why use it
Including bullet point summaries makes it easier for media and AI tools to engage with your content:
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Journalists can quickly scan the most important details without having to read the entire release.
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Structured summaries increase the likelihood that your release will be picked up or cited by AI tools such as ChatGPT, Gemini and Copilot.
Read more about optimising your release for AI discovery
How it works
The AI tool analyses your press release and extracts the most important facts. It then rewrites these as clear, concise bullet points that represent the main story.
As with any AI tool generating content suggestions, it is highly recommended that users review the final output before accepting it.
How to use it
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Draft your email content in the Press Release Builder.
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Click “Generate” next to the "Key facts".
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The AI feature will summarise the email content into 3-5 bullet points.
- You can accept the suggestion, keep your original key facts or edit them to create a combination of both.
Disclosure: This feature utilises Anthropic to help inform Headline and Key Facts recommendations.