As the search landscape evolves, media coverage is no longer just about public awareness, it’s becoming essential for AI-driven visibility. With users increasingly relying on AI tools like ChatGPT, Gemini, Perplexity, and Copilot to discover information, public relations professionals must now optimise not just for keywords, but for LLM (Large Language Model) citations.
We are in the “prompt” era, where reliable and trustworthy sources of information are essential. AI platforms or Large Language Models (LLMs) do not really look for a brand’s social media mentions, websites and owned media to inform answers. Instead, it relies on authoritative, third-party, trustworthy and timely sources.
According to the 2025 LEOPRD report, Reputation to Revenue: Building Trust, Authority and Visibility in an AI Era, we are seeing a significant shift in how brands achieve visibility in the age of generative AI. As AI platforms become primary sources for information discovery, third-party credibility, such as editorial coverage, reviews, and awards, plays a more crucial role than owned media content.
Editorial coverage stands out as the most influential source of citations, with 62% of brand mentions in large language models (LLMs) originating from third-party editorial sources, underscoring its paramount importance over paid or owned content.
When answering questions, Language Models rely on these main data types:
Secure follow-on commentary or summaries from others.
If your media coverage is cited in analysis pieces, opinion blogs, LinkedIn posts by credible figures or summaries from industry influencers, that helps it become part of the training or cited content.
When you distribute your media release by Medianet, you are not only making your story available to the media but also to the answers of large language models. Distributing by Medianet not only means sending it to relevant media outlets and journalists, but also hosting your release on a third-party, authoritative domain.
When you distribute your release, you are optimising your distribution by placing your release on trustworthy sources that are craved by LLMs, boosting your chances of being cited by them.
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Take your PR strategy to the next level with Medianet - Media Intelligence solution
Writing the perfect press release is only half the job—ensuring it reaches the right audience is equally important. Identifying and targeting the right journalists or media outlets that cover your industry or topic can significantly increase your chances of securing coverage. Equally important is understanding the journey of your press releases. Medianet simplifies this process and amplifies your reach.
Send your press release to your target journalists using our extensive media contacts database, monitor your mentions, track their performance, and gain actionable insights—all on one seamless platform. Our plans are designed to work for you, and not the other way around. Pay for what you need - not more, not less. Just pick any combination of Outreach and Monitoring plans to fit your media strategy needs, and power it with Bespoke Media Analysis.
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