When is the best time of the day to send a press release?

According to Medianet’s Australian Media Landscape survey report, 70 per cent of journalists prefer to receive pitches or press releases in the morning. 

To avoid competition, try not to publish your press release on the hour (such as exactly 9 AM or 11 AM). This is because organisations tend to schedule their releases to go out on the hour, which means if your release goes out on the hour too, it's more likely to get drowned out in a sea of releases. Instead, try going with a unique time (such as 9:12 AM or 11:37 AM).