Journalists love visuals that provide multiple angles and add depth to a story. Increase the impact of your press release with relevant and high-quality images and/or videos that grab attention and add value to your news story. Additionally, include an image caption identifying who or what is in the photograph and crediting the photographer if necessary.
What if you have no images to add that are relevant and high-quality? In this case, we recommend attaching a high-res company logo to your press release; it’ll still grab the journalist’s attention, and it’ll be something they can include when publishing your news story.
For more tips on how to effectively use images, you can read our blog on ‘Six ways images can make or break your press release’.