We all know that the PR industry is moving fast right now. AI tools are multiplying, LLMs are changing how audiences find information, and the pressure to keep up while still doing the day job is real.
At Medianet, we've been watching these shifts closely. We have not jumped on every new trend that quickly faded away without adding any value, but we don’t want to hold off on experimenting until everything is perfectly polished. So we've decided to bring you along for the ride with us with a new initiative.
Introducing Medianet Labs: a dedicated space inside the Medianet platform where you'll find our most forward-looking tools, available to every Medianet client, on every plan, from day one.
Earlier this year, we ran Australia's first pilot study into how brands are represented inside large language models — ChatGPT, Perplexity, and Google AI Overviews. What we found confirmed what many comms professionals have been sensing but couldn't yet measure.
LLMs are actively shaping brand perception. They draw heavily on owned media over earned coverage. They have a long memory, surfacing issues from years ago with the same weight as recent ones. And they're operating largely outside the visibility of traditional media monitoring.
In short: there's a conversation happening about your clients' brands inside AI platforms, and right now, most PR teams have no way to see it unless they pay for additional platforms cutting into that precious budget.
What does this mean for media and PR professionals?
But most importantly, you need media intelligence tools that keep up with the changes as they become more and more critical to your success.
Medianet Labs is where we start to change that.
LLM Monitoring
See how your brand is being surfaced across major large language models. What is ChatGPT saying when someone asks about your client? What sources is it drawing on? LLM Monitoring gives you a window into a channel that's growing in influence every day.
Media Database Chatbot
You already have access to one of Australia and New Zealand's most comprehensive media databases. What if you can talk to it? Ask in plain language to find journalists covering a specific topic, identify the right contact for a story. Less clicking, more doing.
PR Optimiser
Run your press release through the PR Optimiser before you hit send. It assesses your content against the factors that drive media pickup, grades it against your objectives, and shows you where to strengthen it. Think of it as a second set of experienced eyes, available every time you need one.
Medianet Labs is built by the people who know this platform and this industry best. Our product, data science, media research, and engineering teams are working together to make sure technically sound and genuinely useful tools make their way to PR professionals.
And now you get early access to work to help make it into the mainstream down the line.
Tell us what's useful. Tell us what's missing. Tell us what you wish these tools could do. Medianet Labs is as much a conversation as it is a product — and the people best placed to shape it are the PR professionals using it every day.
The launch is coming in the next few weeks. Keep an eye on your inbox.