Medianet’s research reveals new insights into the profession’s biggest challenges and opportunities: from reputation management to proving value in the AI era.
What do Australia’s leading communicators think about the role of communicators, corporate reputation, and managing risk in an increasingly complex environment? These and more questions are answered in this 30-minute recorded webinar, where findings from our inaugural State of Australian Corporate Affairs report are explored.
Join our panel of experts for a data-driven discussion about what’s shaped communication in 2025 and how you can stay ahead in 2026.
Host: John Bissinella, Enterprise Solutions Lead, Medianet
Guest: Sally Chadwick, Head of Media Intelligence, Medianet
Guest: Jacquie Hanna, Head of Insights and Strategy, Medianet
What you’ll learn
Our experts unpack practical takeaways relevant to all PR and comms professionals, including:
- What journalists really think of PR and Corporate Affairs in 2025.
- How AI tools are changing the way comms teams and journalists work.
- The truth about measurement and proving value, even for the most experienced communicators.
- The top reputation and risk concerns facing Australian organisations.
- The reality about influence vs authority of communication roles.
Who should watched this
- PR and communications professionals looking to strengthen reputation and media engagement strategies.
- Corporate Affairs and stakeholder relations specialists navigating risk, influence, and AI adoption.
- Anyone responsible for protecting brand reputation, managing media relationships, or demonstrating communications ROI.