The Rise of Public Relations in the Prompt Era

With Large Language Models (LLMs) becoming more influential in shaping public perception, how will this affect the future of PR? In this 40-minute recorded webinar, learn how AI is reshaping the role of PR.

Join Medianet Managing Director Amrita Sidhu in conversation with LEOPRD Founder Celia Harding and Medianet Head of Marketing Mercedes Carrin, as they discuss how AI is reshaping the role of PR.

 

 

In this digital fireside chat, they cover:

 

Meet our industry experts!

Celia Harding

Founder, LEOPRD

Celia Harding is the Founder of LEOPRD, the world’s first Language Engine Optimisation (LEO) PR advisory, which builds findability, fame, and authority in the age of AI. After two decades in PR, working with global giants like Google, Diageo, Mastercard, as well as underground festivals and upstart founders. Celia is renowned for helping brands show up, stand out, and stay front-of-mind in a world driven by recommendations, reputation and results.

 

Amrita Circle

Amrita Sidhu

Managing Director, Medianet

Amrita Sidhu is the Managing Director of Medianet and a proud Board Director of AMEC (International Association for Measurement and Evaluation of Communication), which is the world's largest media intelligence and insights professional body. She holds a deep understanding of the Australian and New Zealand communication landscape, having led technology, business strategy, sales growth and relationship management in the digital and media industries, including the implementation of a range of AI and automation solutions at Medianet.

 

Mercedes Carrin

Head of Marketing, Medianet

Mercedes Carrin is the Head of Marketing at Medianet. A lifelong early adopter, Mercedes is currently experimenting with Agentic AI and other emerging tools, and is promoting AI experimentation and adoption across Medianet’s teams, products and workflows. With more than 15 years’ experience in marketing, public relations and the media, Mercedes pairs deep domain expertise with a passion for technology, storytelling and data-driven strategy. Before joining Medianet, she was Marketing Manager at Australian Associated Press (AAP), where she gained a nuanced understanding of the Australian and New Zealand media landscapes. In 2025, she headed the successful launch of Medianet’s new Media Monitoring platform.