Data without context is just noise. Most PR and comms teams are drowning in data with no intelligence layer to explain why something happened and what to do next.
At Medianet, we built the Communication Intelligence Briefing (CIB) to answer one question directly: so what?
Delivered weekly inside the Medianet platform, the CIB pulls together your press release outreach, earned media, social engagement, and AI visibility in one place. Instead of raw metrics sitting in isolation, you get built-in analysis and clear recommendations you can act on straight away.
PR and comms teams are expected to monitor brand data across more channels than ever before. Earned media, owned channels, social performance, and, increasingly, how AI answer engines describe your organisation.
Most existing tools cover one of these areas. Almost none cover all four. The CIB was designed to take that burden off your plate. It draws on Medianet's media intelligence, LLM Monitoring, and outreach capability, and turns the combined data into analysis you can act on from day one.
The Overview is your command centre. It paints a clear picture of your media engagement using indicators like success, opportunity, and risk. In a single view, it summarises your brand's sentiment across media coverage, owned content, and AI visibility, so you can grasp the big picture in seconds.
Every press release you distribute shows up here, tracking who it reached, who opened it, who clicked, and which journalists ultimately picked up the story and published it. You get visibility into the specific journalists engaging with your content. Right alongside it, your owned social performance is tracked, highlighting your best-performing post of the week by likes, engagements, and comments.
Discover who is writing about you and the sentiment behind their coverage. This section tracks tone across traditional and social media, highlighting the publications running your story and the journalists behind them. Crucially, syndicated copies are filtered out of these figures, so you see the genuine, unique reach of your brand in the media.
What are LLMs saying about your organisation? This is the newest, and perhaps most essential, part of modern PR monitoring. The CIB tracks how often your brand is cited across major AI models, broken down by topic. It also reveals which alternate sources these models turn to when your organisation isn't mentioned.
AI answer engines are rapidly becoming a primary destination for brand discovery, and they operate almost entirely outside the reach of traditional media monitoring. If you don't know what these models are saying, you don't know how you're being represented.
Data on its own only tells you what happened. It doesn't tell you why, and it doesn't tell you what to do about it. That's the missing link, and it's the entire philosophy behind the CIB.
Every briefing includes written strategic analysis alongside the raw figures. Instead of simply reporting that sentiment shifted three points, the briefing explains why it moved and sets out recommended next steps.
The CIB also connects the dots across channels, something that's notoriously hard to do manually. If a core message lands in earned coverage, performs well on your social channels, and starts appearing in AI answer engines all in the same week, individual tools would show you three isolated metrics. The CIB recognises the pattern and flags it as a strategy worth repeating. If a campaign is resonating in only one channel and stalling everywhere else, the CIB flags that too.
Once activated, your briefing generates automatically inside the Medianet platform every week, and a notification lands in your email inbox as soon as it's ready.
You don't need to be an existing Medianet monitoring client to access the CIB. It's available as an integrated feature for current platform users, and it's also offered as a standalone product. If you need an independent, evidence-based read on how your organisation is performing, you can simply request one.
The CIB is built for professionals responsible for measuring and improving communication performance:
It also doubles as an executive briefing asset. You can forward the briefing directly to leadership or clients, or take from it what you find most relevant.
Built by the award-winning analyst team behind almost 40 years of Australian media measurement, the Communication Intelligence Briefing is one of the only tools that unites earned, owned, social, and AI intelligence into a single, automated, weekly brief.
Ready to see your full media picture? Get in touch with Medianet today to request your first Communication Intelligence Briefing.