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The CX Academy

The Customer Experience Company partners with The CX Academy to bring CX Education to Australia

Global industry leading CX qualifications now available to Australian enterprises

Sydney 17 September, 2020: In an Australian first, businesses will now be able to provide certified,

standardised customer experience (CX) education for staff, thanks to a new partnership between

Australian consultancy The Customer Experience Company (CEC) and international firm The CX


Offering an internationally recognised standard for certified CX qualifications, employees will be able

to attain a professional certificate or diploma through self-paced, online study. The courses cover all

the required concepts and methodologies used to deliver CX excellence through online learning

modules including video lectures, best practice ‘real world’ examples and regular self-assessment

opportunities and can be easily delivered through organisations of all sizes.

Contemporary customer experience, the fastest growing business discipline globally, helps

organisations to differentiate themselves, to understand the power of advocacy, and ultimately to

create an unbreakable bond with their customer. The CX Academy courses set the professional

certification standard for Customer Experience learning with their university credit-rated and industry

approved courses.

Students from over 30 countries and from companies such as Oracle, AXA insurance and ING Bank

have completed the courses. Companies have reported increased staff and customer retention and

satisfaction, as well as the ability to set themselves apart from competitors, particularly in market

sectors that provide commoditised products and services.

CEC's experience in the CX industry has proven that having an organisation-wide understanding of

CX and its tools, skills and benefits is critical to success, explains Managing Director of CEC, Raj


"Everyone within an organisation has an impact on CX, from finance to IT support, customer service

to sales," Mr Mendes says. "In order to provide an excellent experience for customers, the

knowledge and tools of CX should be woven into the fabric of every department in your organisation.

We believe that a deep understanding of CX within organisations can only occur through consistent

training and education facilitated at scale”.

Julian Douglas, Head of The CX Academy, sees the courses as key to engaging customer advocacy

and loyalty. “Enterprises of all sizes are investing significantly in the technical part of customer

experience,” he explains “but do not typically invest at the same level into employee knowledge and

soft skills which is equally as important in delivering the customer experience. We are committed to

delivering better customer experience learning solutions for international markets to help enterprises

increase customer engagement and set themselves apart, by bringing their people capabilities in line

with their technical capabilities.”

The CX Academy and CEC partnership is supported by Enterprise Ireland, the State agency working

with Irish enterprises to help them enter and succeed in the Australian and New Zealand markets.

Commenting on the partnership, Enterprise Ireland Senior Market Advisor in Sydney, Ray Fleming

said, “The CX Academy is a superb example of how Irish innovations can contribute to the positive

transformation of organisations everywhere, and we are delighted they have partnered with CEC,

the leading CX consultancy in Australia. We are extremely proud that The CX Academy is

representing the best of Irish customer experience on the global stage and we look forward to

supporting them as they enter the Australian market.”

For more information on the courses available, please visit


Notes to the Editor:

Interviews with The Customer Experience Company and The CX Academy are available.

Media Enquiries:

Louise Nealon, Louise Nealon PR, + 403 569 177,

The Customer Experience Company

The Customer Experience Company (CEC) is a leading consultancy which specialises in guiding

organisations through large scale transformations. CEC has been operating for 17 years with a

dynamic team of experienced practitioners in design-thinking, empathetic research, strategy, techadvisory, culture-change and digital transformation. CEC's core skills impact organisations by

challenging, inspiring, and driving change to help people thrive in a complex and changing world.

The CX Academy

The CX Academy sets the professional certification standard for Customer Experience learning. The

CX Academy passionately believes that an understanding of Customer Experience is fundamental to

the growth and profitability of all businesses and organisations. Based in Dublin The CX Academy

teaches CX online, through several universities credit-rated and industry approved courses.