The International Association of Measurement and Evaluation of Communication (AMEC) holds an annual awards ceremony to recognise excellence across research, measurement and analytics. We were shortlisted in two categories for this year’s award ceremony, held in the beautiful city of Prague, and are proud to add yet another gold award to our growing tally. This year’s award gives us an impressive total of twenty AMEC Awards over the last eight years.
The award for Best Mid-Sized Communications, Research and Measurement Team of the Year recognises excellence across our entire client portfolio, from major ASX100 companies, and federal government agencies through to not-for-profit organisations.
‘To be recognised as among the best in the world is extremely pleasing’ said Managing Director Michael O’Connell, ‘Australia is a small market compared to Europe and North America, but this award demonstrates that we are at the forefront of the media analysis and intelligence industry’.
This award could not have been possible if not for the dedicated work our team of analysts do each day for our valued clients. Of course, our clients have also played a critical role in this win. Every day our clients challenge us to provide better and more meaningful insight on their media engagement, impact and reputation. Media and communications is an ever-changing space and we are committed to continual innovation in our products and services.
The AMEC Awards run alongside the AMEC Summit. The two-day event is a unique opportunity for the industry, which includes members from across the globe, to get together and discuss trends, challenges and best practice in media evaluation.
The theme of this year’s summit was ‘DATA: Analytics, Algorithms & Augmentation: Measuring the effectiveness of communication’. Presentations from industry leaders discussed tools for reputation management, the future profile of communications and media teams, and ways to use data to prove the value of communications. Now that the celebrations have winded down we’re excited to get back to work and incorporate these new learnings in the work we do for our clients.
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