Michael O’Connell: “It’s an exciting time to be in the industry”

This article first appeared on PR Measured The Australian media intelligence market is highly innovative, and always sparks our interest…

Vivid ideas on creating cut-through content

The average person consumes more than 10,000 pieces of content per day. With every brand out there becoming a publisher,…

So you think the press release is dead? Google doesn’t.

There is constant talk that press releases are dead. Quite the opposite, they are very much alive and kicking. Google…

China in Focus

The China-Australia Free Trade Agreement (ChAFTA) signed in November 2014 is only one of the many factors that makes China…

Local Business, Global Publicity: It’s Possible.

Many companies look at reaching overseas markets when sending their press releases in order to expand their influence and success…

Five Tips to Give your Release its Best Shot

A recent AAP Medianet survey conducted shows that 91% of Journalists use multimedia in their storiesĀ and that they are more…

Almost 10 Times the Visibility for your Press Release

Multimedia content in press releases continues to significantly enhance the visibility of press releases.   Multiple studies conducted by PR…

Infographic: Why visuals are so important for your releases

We’ve been doing some research on how humans interact with images and how news stories are best told with multimedia….