[Valentine’s Day] Three Things Journalists (Secretly) Love About Press Releases

Without betraying any confidences, I have a small secret to share: Not all journalists hate press releases. ¬†Indeed, on a…

Press Release or Press Delete: Five Things Journalists Hate

Press releases are a great source of content for journalists. But when your target audience has made their living out…

So you think the press release is dead? Google doesn’t.

There is constant talk that press releases are dead. Quite the opposite, they are very much alive and kicking. Google…

China in Focus

The China-Australia Free Trade Agreement (ChAFTA) signed in November 2014 is only one of the many factors that makes China…

Local Business, Global Publicity: It’s Possible.

Many companies look at reaching overseas markets when sending their press releases in order to expand their influence and success…

Five Tips to Give your Release its Best Shot

A recent AAP Medianet survey conducted shows that 91% of Journalists use multimedia in their stories¬†and that they are more…

Almost 10 Times the Visibility for your Press Release

Multimedia content in press releases continues to significantly enhance the visibility of press releases.   Multiple studies conducted by PR…

Infographic: Why visuals are so important for your releases

We’ve been doing some research on how humans interact with images and how news stories are best told with multimedia….