AAP Masterclass Panellist Profile- Grant McArthur, Herald Sun

AAP Masterclass: Melbourne Health Series 2017 Grant McArthur, Health Editor at Herald Sun   As the 2016 Walkley Foundation Winner…

AAP Masterclass Emily Rice

AAP Masterclass Panellist Profile – Emily Rice, Nine News

AAP Masterclass: Melbourne Health Series 2017 Emily Rice, Health Reporter at Nine News – Pitching to TV   Emily Rice…

news release for an event

How to Write a News Release for an Event

Even with all the new aged media, getting coverage from the media can still make a big impact on the…

Recipes of good tidings for Christmas

Every year the approach of Christmas sees the successful recipe for press releases begin to take on a different flavour….

The icing on the cake of a press release: Additional assets

A common mistake with many press releases is they stop just short of presenting all possible elements of a ‘full…

Don’t take our word for it – what journalists say about press releases

The latest word out of global and US press release mega-firm PRNewswire is that press releases are as integral to…

Crafting effective press releases: Headlines first

Of all the sequential steps that go into crafting an effective press release, putting an effective heading or headline at…

Taking a Closer Look at Press Releases – The Missing Loop

It is a truism that, just like any other piece of writing, the text in press releases has strengths and weaknesses….