[Valentine’s Day] Three Things Journalists (Secretly) Love About Press Releases

Without betraying any confidences, I have a small secret to share: Not all journalists hate press releases. ┬áIndeed, on a…

Events: How to Get The Media Coverage You Want

  Events are great ways of getting a message across. They inform, engage and create a memorable impression on your…

Press Release or Press Delete: Five Things Journalists Hate

Press releases are a great source of content for journalists. But when your target audience has made their living out…

So you think the press release is dead? Google doesn’t.

There is constant talk that press releases are dead. Quite the opposite, they are very much alive and kicking. Google…