How The Media Breaks Through To The Goldfish Consumer

Recent research conducted by Microsoft (Microsoft 2015) has revealed how our increasingly digital lifestyles are rewiring our brains. The findings…

April Fools’ Day: Some Days are Meant for Joking

There is no denying the real attraction of April Fools’ Day as an excuse for dropping our masks of absolute…

[Valentine’s Day] Three Things Journalists (Secretly) Love About Press Releases

Without betraying any confidences, I have a small secret to share: Not all journalists hate press releases.  Indeed, on a…

Press Release or Press Delete: Five Things Journalists Hate

Press releases are a great source of content for journalists. But when your target audience has made their living out…

So you think the press release is dead? Google doesn’t.

There is constant talk that press releases are dead. Quite the opposite, they are very much alive and kicking. Google…