Embargoes: what you should know about them and when you should use them

An embargo is a direction or request on a media release that the information be kept confidential until a specified…

AAP CEO says budget funding and philanthropy will ensure financial sustainability of the newswire

Australian Associated Press’ (AAP) Chief Executive says budget funding, new legislation and philanthropy will help secure the financial “sustainability” of…

Media Alert Bulletin

Federal Budget announcement: How to make your press release stand out

With the 2021-22 Federal Budget announcement coming up on Tuesday 11 May, now’s the time to get prepared to add…

Traditional-PR-practices-remain-the-most-effective-journalist-survey

Is the press release dead? Journalist survey finds traditional PR practices remain the most effective

The PR, marketing and communications industries are constantly evolving to adapt to new technologies and trends. In recent years PR…

PR in the age of social media – the “do’s” and “don’ts” of connecting with journalists

It is hard to believe that social media as we know it has only been around for less than two…

Study of Journalism and Social Media in Australia

  Some 55% of Australian journalists believe the internet and social media have diluted the quality of news content and…

Interview with Michael O’Connell, Managing Director of Medianet

Michael O’Connell is Managing Director of Medianet and its media analysis arm, Mediaverse. Michael recently attended the international AMEC awards…

Events: How to Get The Media Coverage You Want

  Events are great ways of getting a message across. They inform, engage and create a memorable impression on your…