John Emmerson

PR Profile: Healthcare PR specialist John Emmerson shares his insights on the COVID-19 vaccination rollout communication strategy

Can you please give a brief rundown of your career and work in the healthcare communications field?  I’ve been working…

Three PR roadblocks that are surprisingly easy to overcome

    There are many reasons why a business might look to implement a PR strategy. Maybe they want to…

Digital vs traditional PR: Which one comes out on top?

    A traditional PR strategy used to involve going to events, meet-ups, a showcase, dinner parties —basically anywhere you…

Targeted media pitches: when less is more in press release distribution

When you think you have a great story and have prepared a solid media release, it may be tempting to…

Susie Campbell Hullabaloo PR

PR Profile: Susie Campbell’s switch from the Navy to PR

You started out working in the Navy before moving to PR. Can you tell me about the work you were…

Embargoes: what you should know about them and when you should use them

An embargo is a direction or request on a media release that the information be kept confidential until a specified…

PR Profile: the perks and challenges of tourism and travel PR

PR Profile with Philip Engelberts Born in the Netherlands, Philip Engelberts moved to Australia in the late 90s and founded…

AAP CEO says budget funding and philanthropy will ensure financial sustainability of the newswire

Australian Associated Press’ (AAP) Chief Executive says budget funding, new legislation and philanthropy will help secure the financial “sustainability” of…