Changing the Calendar in the Name of a Good Cause

If you weren’t aware, one of the cause-related awareness campaigns staged through the month of September was dedicated to people…

Events: How to Get The Media Coverage You Want

  Events are great ways of getting a message across. They inform, engage and create a memorable impression on your…

Eight Key Ingredients to craft the perfect media release

Eight key ingredients to craft the perfect media release

We’ve been sharpening our cooking skills and have come up with a great recipe: Eight key ingredients to craft the…

Press Release or Press Delete: Five Things Journalists Hate

Press releases are a great source of content for journalists. But when your target audience has made their living out…

So you think the press release is dead? Google doesn’t.

There is constant talk that press releases are dead. Quite the opposite, they are very much alive and kicking. Google…

What to look for in a Media Contacts Database

When looking for a Media Contact Database, it’s not about the fancy design or pretty pictures. It’s about the features…

Five Tips to Give your Release its Best Shot

A recent AAP Medianet survey conducted shows that 91% of Journalists use multimedia in their stories and that they are more…

Content Calendar Template

Ideas for content can pop up at any given time and with everything going through our heads these days, it’s…